Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

What brands do you see using it? #herohubhelp #contentstrategytips #contentstrategy101

Name: What brands do you see using it? #herohubhelp #contentstrategytips #contentstrategy101
Uploaded: 2022-08-29T13:00:07+00:00
Duration: 17 s
Channel: Brendan Gahan
Description: Nike and Red Bull use the Hero Hub Help framework to organize content. Hero content runs 1-4 times yearly for big campaigns. Hub is the consistent stuff…

29 Aug 2022 · 0 min

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Nike and Red Bull use the Hero Hub Help framework to organize content. Hero content runs 1-4 times yearly for big campaigns. Hub is the consistent stuff, about 80% of posts. Help pieces chase trends and search traffic.

Do you want to know the secret content strategy of big brands like Nike and Red Bull? They use what's called the Hero Hub Help framework. Hero content is your big campaign activations and should happen 1 to 4 times a year. Hub is episodic. It's a consistent format that makes up 80% of your posts and is the thing your community comes to know you for. Help content is all about capitalizing on a trend or whatever people are searching for.