Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

What Elon has wrong about twitter… #elontwitter #twitteracquisition #twitterblue #musktwitter #elon

Name: What Elon has wrong about twitter… #elontwitter #twitteracquisition #twitterblue #musktwitter #elon
Uploaded: 2022-11-22T01:03:51+00:00
Duration: 17 s
Channel: Brendan Gahan
Description: Elon Musk overestimates Twitter's ability to drive traffic and attract ad spend, but he's right that the platform has outsized cultural power. Twitter is…

22 Nov 2022 · 0 min

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0:17

Elon Musk overestimates Twitter's ability to drive traffic and attract ad spend, but he's right that the platform has outsized cultural power. Twitter is where news breaks and spreads, even if advertisers don't spend much there because the traffic doesn't justify it.

Elon may own Twitter, but he's got one fact about the site seriously wrong. Twitter is terrible at driving site traffic. It's one of the reasons advertisers spend little money there. However, Twitter's impact on culture is massive. The platform is where news is often broken, generated, and disseminated. So while he may be wrong about the numbers, he's not at all wrong about Twitter's cultural impact.