What happened with Snapchat and Influencers? YouTube #shorts
7 Dec 2020 · 0 min
0:19
In this short commentary, the speaker outlines how Snapchat’s relationship with influencers has dramatically shifted. Snapchat announced a bold plan to pay creators up to $1 million per day for views on its new Spotlight feature, which is positioned as a TikTok competitor. The speaker notes that after Instagram copied Snapchat’s Stories format, many influencers migrated away from Snap. Since 2018, Snapchat has been working to win those creators back, culminating in the high‑stakes Spotlight payment program.
