Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

What is happening to organic reach⁉️👀 🤮 #organicreach

Name: What is happening to organic reach⁉️👀 🤮 #organicreach
Uploaded: 2023-02-19T21:33:24+00:00
Duration: 20 s
Channel: Brendan Gahan
Description: In this short YouTube monologue, the speaker reflects on how TikTok’s early days allowed easy organic follower growth, but recent changes have introduced…

19 Feb 2023 · 0 min

Watch on YouTube

0:20

In this short YouTube monologue, the speaker reflects on how TikTok’s early days allowed easy organic follower growth, but recent changes have introduced an in‑app “promote” feature that lets users convert their videos into ads and even boost other creators’ content. While the feature can benefit small businesses by amplifying user‑generated content about their products, the speaker laments that it diminishes organic reach for creators, questioning whether organic growth on TikTok is now dead.

Remember the early days of TikTok when you could grow your following so easily? Those days seem to be gone, and in their place, TikTok has introduced a new promote feature where you can turn your content into ads without ever leaving the app. You can even boost other people's videos. Handy if you're a small business and someone created content around your product, but a bummer for those of us missing organic reach. What do you think? Is organic growth dead?