What is Oakley's latest marketing move and why is it so brilliant? YouTube #shorts
24 Mar 2021 · 0 min
0:20
In this brief commentary, the speaker praises Oakley's recent marketing decision to sign its first esports athlete endorsement, partnering with Call of Duty star Seth "Scump" Abner. The speaker highlights the massive U.S. esports audience—about 84 million viewers—and notes that the gaming market is large yet under‑targeted by traditional brands. By aligning with a top athlete in a fast‑growing sport, Oakley is positioned to capture a lucrative, overlooked consumer segment, which the speaker deems a brilliant strategic move.
