What is synesthesia & how does Coca-Cola use it to make its product so recognizable? YouTube #shorts
11 Apr 2021 · 0 min
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In a brief dialogue, Speaker A asks the viewer to listen to an advertisement, prompting Speaker B to explain that the perceived sound of a can opening and soda fizzing, despite being only a visual cue, is an example of synesthesia. Synesthesia is defined as a cross‑modal perception where one sense triggers the experience of another. The speakers note that Coca‑Cola, because of its strong brand recognizability, can successfully create this auditory illusion in its visual ads, making the product instantly identifiable to viewers.
