Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

What is your tiktok score? #tiktokscore #tiktokcommerce #socialcommerce #influencermarketing

Name: What is your tiktok score? #tiktokscore #tiktokcommerce #socialcommerce #influencermarketing
Uploaded: 2022-11-17T01:22:36+00:00
Duration: 19 s
Channel: Brendan Gahan
Description: In this brief video, the speaker references leaked documents indicating that TikTok assigns a numerical score to every influencer. The score is said to…

17 Nov 2022 · 0 min

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In this brief video, the speaker references leaked documents indicating that TikTok assigns a numerical score to every influencer. The score is said to rank creators based on their willingness to market specific products, their cooperativeness with the platform, and their effectiveness at driving sales. The speaker connects this scoring system to TikTok’s expanding social commerce initiatives and invites viewers to guess their own score on a scale of 1 to 10.

According to leaked documents, TikTok is assigning a score to all influencers. It's meant to rank them based on factors like willingness to market certain products, how cooperative they are, and how effective they are at driving sales. Makes a lot of sense given TikTok is ramping up its social commerce efforts. But I know I'd like to know my score. On a scale of 1 to 10, what do you think yours is?