Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

What makes TikTok algorithm more effective than its competitors? YouTube #shorts

Name: What makes TikTok algorithm more effective than its competitors? YouTube #shorts
Uploaded: 2021-03-16T16:30:00+00:00
Duration: 19 s
Channel: Brendan Gahan
Description: TikTok's algorithm isn't magic. The real advantage is full-screen short videos that generate tons of interaction data. More feedback means the algorithm…

16 Mar 2021 · 0 min

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0:19

TikTok's algorithm isn't magic. The real advantage is full-screen short videos that generate tons of interaction data. More feedback means the algorithm learns what you want faster and more accurately than YouTube or Instagram.

Despite what you think, the TikTok algorithm itself is nothing special. See, on TikTok, every single video is full screen. Like other platforms, there are no distractions. Content is short form, so you can consume a lot of it. End result is TikTok gets more data than other platforms and has a better understanding of what you're reacting to. This is what allows them to make better content recommendations than their competitors.