Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

What's the most important feature for growing your audience that you're not using? YouTube #shorts

Name: What's the most important feature for growing your audience that you're not using? YouTube #shorts
Uploaded: 2021-01-27T22:00:11+00:00
Duration: 23 s
Channel: Brendan Gahan
Description: In this YouTube Shorts clip, the speaker argues that the single most powerful yet underused lever for audience growth is direct messaging. He explains…

27 Jan 2021 · 0 min

Watch on YouTube

0:23

In this YouTube Shorts clip, the speaker argues that the single most powerful yet underused lever for audience growth is direct messaging. He explains that social platform algorithms prioritize accounts that demonstrate strong relationships, which are measured by interactions such as DMs. While most creators focus on content production and community management, cultivating meaningful conversations—both publicly and privately—signals strong relationships to the algorithm and can boost visibility. The advice is to actively engage in genuine dialogues in the public sphere and in private messages, ensuring those interactions are recorded in the DMs.

What's the most important feature for growing your audience that you're not using? All social algorithms focus on promoting accounts that get you to watch. This is usually dictated by what accounts you have strong relationships with. And most people focus on content creation and community management. But one of the biggest indicators of strong relationships is direct messages. So have meaningful conversations in public and in private. Because it's gotta go down in the DMs.