Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Who is Michelle Phan and how she paved the way for influencers? YouTube #shorts

Name: Who is Michelle Phan and how she paved the way for influencers? YouTube #shorts
Uploaded: 2021-05-16T16:15:00+00:00
Duration: 59 s
Channel: Brendan Gahan
Description: The short video narrates Michelle Phan's journey from a broken‑home background to becoming a pioneering beauty influencer. Starting with a personal…

16 May 2021 · 1 min

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0:59

The short video narrates Michelle Phan's journey from a broken‑home background to becoming a pioneering beauty influencer. Starting with a personal makeup blog in 2005, she moved to YouTube in 2007 and, after two years of consistent posting, gained massive exposure when BuzzFeed featured her "How to Get Lady Gaga Eyes" tutorial. This propelled her to 1 million subscribers and attracted major brand deals with Lancôme and a Dr Pepper commercial. Leveraging her platform, Phan founded the beauty‑subscription service Ipsy in 2011 and launched her own cosmetics line, Em Cosmetics, in 2013. Together, the two companies are valued at roughly $800 million, giving Phan an estimated net worth of $50 million. The video credits her as the trailblazer who legitimized influencer‑owned businesses, predating later stars like James Charles, Tati Westbrook, and Jeffree Star, and ends with a call to follow the channel.

Chapters

She came from a broken home, but social media provided an outlet. No one would have guessed Michelle Phan would have been so successful. In 2005, she started a personal blog doing makeup tutorials. Eventually, she started doing video, migrating to YouTube in 2007. After 2 years of posting consistently, she got her big break. BuzzFeed featured her "How to Get Lady Gaga Eyes" videos. She hit 1 million subscribers And brands came knocking. Lancôme hired her. Dr Pepper put her in a commercial. But she had bigger aspirations. In 2011, she launched Ipsy, a subscription service for beauty products. And 2 years later, she launched her own makeup line, Em Cosmetics. Today, the 2 companies have a combined $800 million valuation, making Phan worth an estimated $50 million. All this before James, Tati, or Jeffree. Today, influencers' companies are legitimized, and they've all got Phan to thank for paving the way. Throw me a follow if you like this.