Why Apple Sales On Cyber Monday (don't exist): YouTube #shorts
29 Nov 2020 · 0 min
0:17
In this short video, the narrator explains why Apple products are rarely discounted on Cyber Monday. Apple maintains a premium brand image and enforces a Minimum Advertised Price (MAP) policy that requires all retailers to advertise products at or above a set price. This policy lets Apple control its brand perception and prevents retailers from undercutting Apple’s own stores, resulting in few or no Cyber Monday deals on Apple devices.
