Why are influencers getting their podcasts funded? YouTube #shorts
15 Sept 2021 · 0 min
0:25
In a brief monologue, the speaker explains that the surge in influencer‑backed podcasts is driven by rapid growth in the U.S. podcast audience—up 18% to 106.7 million listeners last year—and a booming advertising market projected to reach $1.6 billion by 2024, more than double current spend. Because podcasts are still under‑monetized relative to their popularity, investors and brands are rushing to fund influencer podcasts, creating what the speaker calls a "land grab" in the medium.
