Why are influencers more effective than celebrities? YouTube #shorts
12 Jun 2021 · 0 min
0:16
In this brief YouTube Shorts monologue, the speaker argues that influencers can be more effective than traditional celebrities because visual exposure to a person triggers neurochemical responses such as dopamine, which forge an emotional connection with the viewer. Additionally, influencers often address the camera directly, creating a phenomenon called limbic resonance—an emotional contagion that deepens engagement. These mechanisms together make influencer messaging more personally impactful than celebrity endorsement.
