Influencers pay premium prices for text message platforms because SMS has a 98% open rate compared to email's 17.8%. When almost everyone reads your message, the cost is worth it.
I recently did a TikTok about influencers using text message platforms. A lot of people commented about how expensive these platforms are. So why are influencers paying so much for these platforms? The answer is simple. Email open rates are about 17.8%, while the average open rate on a text message is about 98%. So you can sign up for SMS services and get spammed, and odds are you're going to open it.
