Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Why are your views down and what's the secret to growing on TikTok? YouTube #shorts

Name: Why are your views down and what's the secret to growing on TikTok? YouTube #shorts
Uploaded: 2021-09-29T16:15:05+00:00
Duration: 25 s
Channel: Brendan Gahan
Description: In this short, the speaker explains that a drop in video views may be linked to TikTok’s focus on live streaming, a feature that has driven massive sales…

29 Sept 2021 · 0 min

Watch on YouTube

0:25

In this short, the speaker explains that a drop in video views may be linked to TikTok’s focus on live streaming, a feature that has driven massive sales in China—about $136 billion last year. ByteDance expects the same success in other markets, so TikTok is rolling out many new live‑streaming tools and heavily promoting live streams on the For You Page. The key takeaway is that creators who become proficient at going live can capture a disproportionate amount of growth and engagement.

Why are your views down? The Chinese version of TikTok provides some clues. Their live streaming is huge, generating $136 billion in sales last year. ByteDance anticipates it being equally popular here. It's why TikTok just launched a ton of live streaming features and is aggressively promoting live streams in the FYP. Getting great at going live will unlock a disproportionate amount of value.