Why did lush leave Facebook? #shorts #socialmediamarketing #socialadvertising #facebookboycott
3 Dec 2021 · 0 min
0:16
In this YouTube short, the narrator asks why cosmetics brand Lush decided to close all of its social media accounts, noting that the CEO publicly stated he is willing to sacrifice an estimated $13 million in sales. Lush justified the move by referencing Facebook’s own research indicating that social media can be harmful to teenagers. The speaker highlights that the decision comes during the year’s busiest shopping period, framing it as a risky strategy, and ends by asking viewers whether they think the choice is smart.
