Why did this fashion brand leave social media? YouTube #shorts
19 Jan 2021 · 0 min
0:16
In this short YouTube Shorts monologue, the speaker questions why luxury fashion house Bottega Veneta removed all of its social media accounts. He frames the move as a deliberate branding decision intended to signal exclusivity and make the label harder to discover, thereby appealing only to affluent, "in‑the‑know" shoppers. The speaker also critiques the brand’s pricing, noting that consumers are expected to spend around $1,000 on shoes that he describes as aesthetically unappealing, underscoring the notion that scarcity and status trump product design in luxury marketing.
