Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Why do you think Walmart hosted a livestream sales event on TikTok? YouTube #shorts

Name: Why do you think Walmart hosted a livestream sales event on TikTok? YouTube #shorts
Uploaded: 2021-01-20T22:00:01+00:00
Duration: 22 s
Channel: Brendan Gahan
Description: Walmart hosted a livestream sales event on TikTok because live shopping is the next big thing in e-commerce. China's live-commerce market is projected to…

20 Jan 2021 · 0 min

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0:22

Walmart hosted a livestream sales event on TikTok because live shopping is the next big thing in e-commerce. China's live-commerce market is projected to hit $136 billion this year. The format is basically QVC for the influencer age, and Walmart doesn't want to get left behind.

Why do you think Walmart hosted a livestream sales event on TikTok? There's so much more at stake than just holiday sales. The future of e-commerce is livestreaming. QVC, but with influencers. In China, it's the third most commonly used e-commerce tactic and will generate $136 billion in sales this year alone. Walmart doesn't want to be left behind. It recognizes that this is the future of commerce.