Starbucks misspellings are often blamed on deliberate marketing, but the company says it never instructed workers to do this. So are the wrong names a happy accident or a calculated strategy?
Why does Starbucks always spell your name wrong? Everyone assumes Starbucks is deliberately misspelling names. After all, it generates a ton of social posts. But Starbucks went on record stating, we have never asked or directed any of our partners to misspell names of our customers for any reason. What do you think? Is it a happy accident or a brilliant marketing ploy?
