Why Is Amazon Testing Livestreams? YouTube #shorts
30 Nov 2020 · 0 min
0:17
In this YouTube short, the speaker highlights Amazon's new Amazon Live tab, which lets affiliates host livestreams and earn a commission on sales generated during the broadcast. The video argues that livestream shopping, termed "shoppertainment," represents the future of e-commerce, citing China's mature social commerce market, which has generated $136 billion in sales this year.
