Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Why Nike Left Amazon: YouTube #shorts

Name: Why Nike Left Amazon: YouTube #shorts
Uploaded: 2020-12-05T11:00:25+00:00
Duration: 29 s
Channel: Brendan Gahan
Description: In this short video, the narrator explains how Nike achieved an additional roughly $1 billion in e‑commerce sales in a single quarter by implementing its…

5 Dec 2020 · 0 min

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0:29

In this short video, the narrator explains how Nike achieved an additional roughly $1 billion in e‑commerce sales in a single quarter by implementing its 2017 "Triple Double" strategy. The strategy aimed to double three core capabilities: innovation, speed, and consumer access. The most critical element was gaining direct access to consumers, which led Nike to pull its products from Amazon and concentrate on its own e‑commerce platforms. The video concludes with the lesson that owning a direct line to customers is invaluable for driving sales and brand control.

Do you want to know how Nike generated an additional billion dollars in e-commerce sales just in Q2? You'll be blown away by this three-pronged approach. In 2017, they launched their Triple Double strategy, which stood for doubling innovation, speed, and access to consumers. That direct access to consumers was the most important piece. They removed their products from all of Amazon and focused on improving their own e-commerce channels. The lesson here: owning a direct line of communication to your consumers is invaluable.