Why so many TikTok Podcasts? YouTube #shorts
30 Nov 2020 · 0 min
0:17
In this brief commentary, the speaker explains why many TikTok creators are launching podcasts. He points out that podcast advertising spend is projected to reach $1.6 billion by 2024—more than double its current level—indicating rapid growth. Because podcasts are perceived as under‑monetized relative to their popularity, creators see a lucrative “land grab” opportunity to capture audiences and future ad revenue.
