Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Why the surge in interest around LinkedIn influencer marketing? Here's an in-depth look...

Name: Why the surge in interest around LinkedIn influencer marketing? Here's an in-depth look...
Uploaded: 2024-08-03T15:22:15+00:00
Duration: 58 s
Channel: Brendan Gahan
Description: In this presentation, the speaker—co‑founder of a LinkedIn influencer marketing agency—explains why LinkedIn, despite being absent from typical…

3 Aug 2024 · 1 min

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In this presentation, the speaker—co‑founder of a LinkedIn influencer marketing agency—explains why LinkedIn, despite being absent from typical influencer spend charts, is on the brink of a major influencer marketing boom. He cites LinkedIn’s massive user base (over 1 billion globally, 200 million in the US) and its status as the most affluent social platform, with 80 % of B2B marketers active there. Since 2021, LinkedIn has launched Creator Mode and a Creator Grant program, driving a 24 % YoY rise in public content. In 2023, the platform added brand‑partnership tagging, and in March introduced updated Thought Leader Ads that let brands boost influencer posts with paid media—claims that these ads outperform traditional LinkedIn ads by more than 50 %. Combining a large, high‑value audience, rapid community growth, and new paid tools, the speaker argues LinkedIn is an untapped goldmine for influencer marketing, poised for explosive growth.

Chapters

Here's how much advertisers are spending on influencers across each platform. LinkedIn doesn't even make the cut. So why did I co-found a LinkedIn influencer marketing agency? Because we're reaching a tipping point and this space is about to explode. LinkedIn has over a billion users globally, with over 200 million in the US alone. It's the most affluent social platform and 80% of B2B marketers use it. Since 2021, LinkedIn has invested heavily in growing the community through initiatives like launching Creator Mode and the Creator Grant program. This has resulted in a 24% year-over-year increase in public content shared. On top of this, in 2023, LinkedIn introduced brand partnerships tagging, and in March they updated Thought Leader Ads, their version of a promoted post, and now allow brands to support influencer content with paid media. These are outperforming traditional ads by over 50%. With a booming audience, robust community growth, and a powerful new toolset, LinkedIn isn't just joining the influencer game, it's the untapped goldmine of influencer marketing.