World Cup ratings are so bad.is rogan worth more? #rogan #fifaratings #worldcup #tvratings #joerogan
29 Nov 2022 · 0 min
0:20
In this brief commentary, the speaker questions whether brands should allocate their sponsorship budgets to the FIFA World Cup or to Joe Rogan’s podcast. They note that brands collectively spend about $1.1 billion to sponsor the tournament, and while soccer boasts roughly 3.5 billion fans worldwide, only about 11 million people watched the opening match—a figure the speaker says matches the number of listens a single Rogan episode receives. The speaker uses these numbers to raise the issue of whether brand money is being spent wisely and whether Rogan’s audience might actually be more valuable to advertisers than the World Cup’s viewership.
