Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Wouldn’t you rather give @mrbeast the $$$ #superbowlads #mrbeastsad #marketingandadvertising

Name: Wouldn’t you rather give @mrbeast the $$$ #superbowlads #mrbeastsad #marketingandadvertising
Uploaded: 2022-03-05T15:30:00+00:00
Duration: 17 s
Channel: Brendan Gahan
Description: In this brief commentary, the speaker highlights that brands spent $6.5 million for a 30‑second Super Bowl commercial, reaching roughly 100 million…

5 Mar 2022 · 0 min

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0:17

In this brief commentary, the speaker highlights that brands spent $6.5 million for a 30‑second Super Bowl commercial, reaching roughly 100 million viewers. They argue that the same budget could generate far greater digital exposure—650 million Facebook impressions, 843 million TikTok impressions, or a month‑long branded hashtag challenge. Concluding that the traditional TV ad is inefficient, the speaker suggests the money would be better allocated to influencer MrBeast, inviting the audience to consider this alternative.

Brands wasted $6.5 million for 30 seconds of airtime in this year's Super Bowl. How else could they have spent that money? They could have bought 650 million impressions on Facebook, 843 million on TikTok, or 30 days worth of branded hashtag challenges. Given the Super Bowl only reached about 100 million people, I personally probably would have just handed the money to MrBeast. What about you?