Micro-influencers cost 16 times more per engagement than larger influencers, even though their engagement rates are higher. They only make sense for brands with tiny budgets. Bigger brands should go bigger.
Most people think micro-influencers are the most effective influencer marketing option, but few understand that the data tells a different story. As influencers grow, their engagement declines, but their costs don't scale at the same rate. In fact, the average cost per engagement is 16 times higher for smaller influencers than it is for larger ones. If you've got a small budget, they're a great option, but for big brands, not so much. Like and follow for more.
