Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

YouTube ad revenue is down 2%, here’s why #youtuberevenue #youtubeads #alphabetearnings #adrevenue

Name: YouTube ad revenue is down 2%, here’s why #youtuberevenue #youtubeads #alphabetearnings #adrevenue
Uploaded: 2022-10-27T17:28:59+00:00
Duration: 23 s
Channel: Brendan Gahan
Description: In this brief commentary, the speaker reports that YouTube’s ad revenue fell 2% year‑over‑year—the first decline since Google began reporting earnings…

27 Oct 2022 · 0 min

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In this brief commentary, the speaker reports that YouTube’s ad revenue fell 2% year‑over‑year—the first decline since Google began reporting earnings. Despite recent initiatives such as Shorts and podcast‑style audio ads, overall advertising spend on the platform is pulling back. The speaker notes that other major tech firms—Microsoft, Snapchat, and Alphabet—also missed their revenue forecasts, and raises the question of whether competition from TikTok or broader economic weakness is driving the shortfall, inviting listeners to consider the underlying reasons.

YouTube ad revenue declined for the first time since Google started reporting their earnings. It's actually down 2% from this time last year. This despite the fact that YouTube launched Shorts and has even gotten into podcast advertising with audio ads. Advertisers seem to be pulling back. Microsoft, Snapchat, and Alphabet all missed revenue projections by a lot. Is this the result of TikTok? It probably doesn't help, but it really seems to be the economy. But what do you think?