Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

YouTube livestream shopping is here. Twitter livestream shopping #shorts #socialcommerce #livestream

Name: YouTube livestream shopping is here. Twitter livestream shopping #shorts #socialcommerce #livestream
Uploaded: 2021-11-24T14:03:47+00:00
Duration: 23 s
Channel: Brendan Gahan
Description: In this short video, the speaker predicts that livestream shopping will become ubiquitous during the holiday season, positioning it as the next major…

24 Nov 2021 · 0 min

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In this short video, the speaker predicts that livestream shopping will become ubiquitous during the holiday season, positioning it as the next major e‑commerce frontier. The narrative links the surge to a $10 billion loss in ad revenue caused by iOS 14, suggesting platforms need new monetisation channels. The speaker cites China’s $136 billion livestream sales from the previous year as proof of concept, and ends with a call to like and follow for more content.

You're going to see livestream shopping everywhere this holiday season. Why? Platforms are banking on it being the next frontier of e-commerce. With the launch of iOS 14, nearly $10 billion in ad revenue evaporated overnight, and platforms need to fill that gap. Not to mention, the livestream shopping model is proven overseas with $136 billion in sales in China last year alone. Like and follow for more.