Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

YouTube’s hero hub help content strategy for brands explained #shorts #herohubhelp #contentstrategy

Name: YouTube’s hero hub help content strategy for brands explained #shorts #herohubhelp #contentstrategy
Uploaded: 2021-10-17T21:11:00+00:00
Duration: 33 s
Channel: Brendan Gahan
Description: The speaker outlines a straightforward three‑part content strategy that many brands, exemplified by LEGO, apply on YouTube. The framework divides content…

17 Oct 2021 · 1 min

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The speaker outlines a straightforward three‑part content strategy that many brands, exemplified by LEGO, apply on YouTube. The framework divides content into: • Hero – large, campaign‑driven videos such as LEGO’s app launch, designed to generate buzz and reach a wide audience. • Hub – regular, episodic series like LEGO’s Designer Series that keep viewers engaged over time. • Help – search‑oriented how‑to videos that attract users because YouTube functions as the second‑largest search engine. By categorising their output this way, brands can balance big‑impact moments, ongoing storytelling, and utility‑focused content, and the speaker notes that this pattern is common across many brand channels.

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You might think brands like LEGO have a complex YouTube strategy, but they actually use a shockingly simple framework applying the hero, hub, help content approach. Hero content being your big campaign moments like when LEGO launched their app, and hub content is episodic like their LEGO's Designer Series, and help content is meant to reel people in via search because YouTube is the second largest search engine. This is why LEGO makes so many how-to videos. Look at so many brand accounts and you'll see tons using the Hero Hub help content framework.