In this motivational video, Brendon Burchard urges viewers to stop giving away their lives to passive consumption and instead go "all in" on the work that will transform their families and futures. He quantifies the hidden cost of daily social‑media and TV consumption, showing how an hour a day translates into dozens of lost workdays each year. Burchard shares a personal story of financial hardship, describing how he and his future wife survived on minimal resources while he devoted every hour to building his business. He then uses a vivid sky‑diving experience as a metaphor for entrepreneurship: the nervous ascent, the panic before the jump, the need for clear instructions, and the exhilaration of landing safely. Throughout, he frames the journey as a series of demarcation points—getting a license, building a product, acquiring first clients—encouraging the audience to commit fully, ignore criticism, and embrace the fear‑filled but rewarding leap toward success.
Chapters
Please stop giving away your life. Instead, jump all in the thing that you're doing. Allow yourself to be passionate. If everyone says, what's wrong with you? You're obsessed about this. Yeah, I am that committed. Don't apologize for it. Go all in. Whatever you're going to do, if it's going to change your family's life. When I saw my future wife sleeping under my bills and every hour writing now, every hour promoting now, every hour building now. Cause I went all in. You got to jump all in. At some point you have to jump all in. Some of you. This is your demarcation line. This is when you go get your license. Next you go build. Next you get your first clients. Next you make this happen, you bring more people in. This is that moment for you. You can come here and take all this time and not go and immerse yourself in this and ask the questions and build. Or you go back home and watch a bunch of Netflix. The average person in America, in America, I know we got people from all around, but the average person in America does social media consumption for an hour or two a day. Not creating, consuming. That doesn't count the four hours of television they watch in America. Well, one hour a day of social media just consuming dumb stuff is seven hours a week. People say, I don't have time. I'm like, well, that's a whole workday. Four of those a month. That's four seven hour work days. That's four work days gone a month for one hour of distraction. Well over two months. That's eight full work days. Over three months, that's 12 full work days. 52 weeks in the year, that's 52 work days gone for one hour lost a day of distraction. 52 work days. That's a month and a half. That's basically two months. You want to be more successful, work two more months more every year. Not because you burn out, but because you don't engage with stupid stuff. Can I get an amen on a weekday? You know what I'm saying? The problem is most people are doing two hours a day of distraction, which means it's not 52 days. It means it's 100 work days a year. Two hours of distraction a day. Whether it's TV, media or no focus, two hours a day is 100 days a year. That could have been work days or family days or vacation days or celebrate your money with burrito days and your friends. Whatever it is for you, please stop giving away your life. Instead, jump all in the thing that you're doing. Allow yourself to be passionate. If everyone says, what's wrong with you? You're obsessed about this. Yeah, I am that committed. Don't apologize for it. Go all in. Whatever you're going to do, if it's going to change your family's life. When I saw my future wife sleeping under my bills, every hour, writing now, every hour, promoting now, every hour building now, because I went all in. It was a hard time. And you know what? After I made it, I kept going. I kept levering it up not to burn out, because I still feel it, and I enjoy it. You got to jump all in. The last time I was in the desert on a grand adventure of jumping in, I got some pictures to show you. I. I got to jump all in with my friends out here in the desert one time, and you could already see the start of the trip together.
Because my friends are laughing, and I'm like, what are we about to do? They sprung. It was kind of a surprise.
I didn't know we were going skydiving.
I was like, what are you talking about? I remember we get in this little.
Plane that has a little hole cut.
In the back, and we get in the plane, and we start flying up.
This picture's about 5,000ft in the air, so we still got another 5,000ft to go. And that's the fakest smile I have in the world.
The guy on my right, he's gonna be the guy who straps to my.
Back, and we jump out of the plane.
The guy on the left, I don't know.
I think he's high. I don't know.
I don't know the guy. And I remember we go up, and they keep telling us what we're gonna do.
I start panicking. What are we gonna do? What are we doing? And my guy keeps going, don't worry. We're gonna jump out of the plane. And when this. Watch the altimeter when this says 5000, you pull this little tennis ball, and it will deploy the chute and will glide safely to the ground. I'm like, okay. He goes, so, Brendan, 5,000. Pull. 5,000, pull. I got it. Okay. I can do it. Okay. Got it. So then we get up in the plane. I'm with my friends returns, and my.
Friend slides down the bench, gets the thing, and goes out, and I just.
See him falling to his death.
Comes again.
My friend gets to the door, falls out. I'm feeling panic.
We get to me, he goes, okay, it's our time.
And I know what to do.
I've been in personal development. It gets to my time, and all of a sudden we start sliding. I'm feeling nervous, so I'm like. We start sliding down. I'm like, yes, yes, yes, yes. I'm trying to fire myself up. We get to the door. I feel confident. And he goes, one. And I looked at the door.
I'm like, oh.
He goes, one. I go, no. He goes, two. I go, no. He goes, three. I go, no. And he throws me out of the state. I'm screwed. And he's sitting there like Buddha. I think he's high. And we start falling. 200 miles an hour. I love this picture. You see me screaming through my legs. Looks like I pooped my pants.
None of your business.
200 miles an hour. You are falling. It's so loud. It's just like, oh, my God. Oh, my God, oh, my God. And all of a sudden, as we're falling, I freak out because I don't.
Know if you can see it in this picture. Something goes wrong. You see it? Let me zoom in. Well, one, the hair is being ripped.
From my body, which is wrong in its. But then the little thing, the little strap on my eyeglasses snaps off, which is not a big deal unless you're falling at 180 miles an hour. All of a sudden, I'm screaming. And all of a sudden I was like, ow.
I'.
And then it catches wind. I forget what I'm supposed to do. So thank God I had somebody who knew what I was supposed to do. Cause he starts pointing at the ground. He's screaming, Brendan, Brendan. 5,000. He's pointing at the ground. I'm like. So, like a good leader, he goes to show me my altimeter to.
To show me the 5,000 to, you.
Know, to get me to pull the thing. And he goes to show me. The problem is I'm gumpy, flying around and screaming. And he goes to show me, and.
He goes.
It don't sound like a lot, but at 180 miles an hour, when your hand hits your face, I was like, oh, my God. Why did you hit me in the face? He hits me again. I'm like, oh, okay. So I reach back. I go back to grab that little thing, and I grab it, and I go, okay. He goes, okay. And I pull. The thing goes, wa. Bam. Like this. I remember my leg going up above my head and coming back down. I was like, I didn't even know I could do that.
It's not like the commercial I saw for this. The commercial saw much more easy you go up, you're laughing with your friends.
You jump and you glide down. This is what they tell you about entrepreneurship.
Oh, jump in. It's gonna glide down.
Do you know what happens? Here's my commercial from my skydiving experience.
You go up, you're nervous.
Okay.
What do you.
5,000 pool. 5,000 pool. Watch your friends fall to death. Watch your friends fall to death. Watch your friends fall to death. Okay, you turn.
You turn. Yes.
I can do this.
Okay. One, two, three.
Yeah. Yes, yes, yes. Whoa. No, no, no.
It.
You're floating there. And then he goes, okay, Brennan, as we come down, just remember you're gonna lift your legs, okay? Yeah. I'm looking around, and you were terrified, but you jumped in.
All of a sudden, you know you did it. You know you're successful. I'm floating there, and all of a sudden.
He's like, what? I'm like. He's like, what?
I'm like.
It'S the most beautiful thing I've ever seen, man. Yeah. Yeah. And then he goes, okay, Brett, lift your legs. I go, why? He goes, otherwise, you'll break them. Oh, okay. You lift your legs, you land. And then my friends, we got.
After you do it, you get what your friends call that hero shot. Yes.
Yes.
Yeah.
One year from now, many of you are going to come up on this stage. Cause you jumped all in, and it was scary as hell. You're gonna be here because you jumped all into your service to the world, and it was scary and you scream, and then it was beautiful because you were there with the person who got your back. Someone's got your back. Someone in this room is gonna serve you. You're going to go all in together. Is that true? Say I'm here. We all go all in.
