Best Of: How To Influence An Underperformer

6 May 2019 · 9 min
Episode

6 May 2019 · 9 min

0:00

In this best‑of episode of the Brendon Show, Brendon Burchard delivers a concise, actionable framework for leaders who need to address underperformance on their teams. He begins by reminding listeners that it is a leader’s responsibility to call out bad performance and hold people accountable, rejecting a culture of coddling. He then outlines a four‑step conversational model: 1. Own the responsibility – acknowledge that confronting underperformance is part of the leader’s role. 2. Honor frame – start the dialogue by affirming the person’s value (e.g., “You’re important to me, so let’s talk”). 3. Openness frame – ask about feelings, goals, obstacles, and listen without assumptions, staying open to the individual’s potential. 4. Influence frame – help the person think differently by prompting alternative perspectives and encouraging them to act from their “highest self.” 5. Challenge frame – set a clear demarcation line, requiring a decision to either step up to higher performance or part ways, thereby creating urgency and commitment. Throughout, Burchard stresses the need to avoid premature judgments, to respect the person’s struggle, and to use high‑performance habits as a foundation for sustained improvement. The episode also includes promotional plugs for his High Performance Monthly program and a call‑to‑action for listeners to share the episode on social media.

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