Best Of: How To Influence An Underperformer

6 May 2019 · 9 min
Episode

6 May 2019 · 9 min

0:00

In this best‑of episode of the Brendon Show, Brendon Burchard delivers a concise, actionable training on how leaders can address and improve the performance of underperforming team members. He begins with a brief introduction and promotion of his high‑performance monthly program, then moves into the core content. Burchard emphasizes that it is a leader’s responsibility to call out poor performance and hold people accountable, rejecting a culture of coddling. He outlines a four‑step conversational framework: 1. Honor Frame – start by affirming the person’s importance (e.g., “You’re important to me, let’s have this conversation”). 2. Openness Frame – ask about feelings, goals, obstacles, and listen without judgment. 3. Influence Frame – help the individual think differently by prompting alternative perspectives and encouraging them to act from their highest self. 4. Challenge Frame – set a clear demarcation line, requiring a decision to either step up to higher performance or accept the status quo, and explain the consequences of each choice. Burchard stresses staying open to each person’s future potential, avoiding assumptions based on past performance, and using respectful, curiosity‑driven dialogue to inspire change. He concludes with a call to share the episode on social media and an invitation to join his monthly high‑performance program for deeper training.

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