Best Of: The Purpose of Life
17 Jul 2019 · 17 min
In this best‑of episode of the Brendon Show, Brendon Burchard introduces the series as a collection of his live‑stage and monthly‑training highlights, then dives into the perennial question of how to discover one’s life purpose. He argues that purpose is not a hidden revelation but a self‑defined construct built on three core hints: (1) Aliveness – the simple yet profound cue that being fully alive, vibrant, and present is a purpose in itself; (2) Uniqueness – recognizing that each of the 7+ billion people is distinct, and living authentically rather than as a copy of others is a purpose; (3) Intentionality – using our uniquely human capacity for vision and self‑direction to set meaningful goals and act with responsibility. Burchard weaves personal reflections, rhetorical questions, and practical prompts (e.g., “What are you doing to feel alive today?”) to illustrate each hint. He concludes with a personal purpose statement and urges listeners to apply daily intentionality, share the episode on social media, and consider joining his High‑Performance Monthly program for deeper training. The episode blends motivational storytelling with actionable advice and promotional calls to action.
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Hey, my friends, it's Brendon Burchard and welcome to a best of edition of the Brendon show. These best of episodes feature training that I have done live, sometimes on online to tens of thousands of people or live on stage where I was speaking on some stages across the world. Or these might be some of my monthly training programs and highlights of those that I do every single month with our monthly students. So I know you're gonna really enjoy these because these are a little bit more of a deep dive look at some of my training as a personal and professional development trainer. You know, I focus so much on helping you find that deeper level of motivation and start practicing some of those high performance habits while, well, you hear me talk about many of those concepts in these special episodes here. These are my best of trainings only and exclusively right here on the Brendon show. So I hope you enjoyed them. Please note that as you hear me speak in many of these, you'll hear me reference something because sometimes I'll have been training live or on video or on stage or through a broadcast. So you might not be able to see something I'm suggesting or motioning to or maybe even drawing out on a flip chart or motioning towards on a presentation, but you'll get the gist of it. So make sure you bust out your journal. Take some good notes here because this is really valuable insights on the mindset or the strategy that you need to adopt in order to improve your life. And if you want to go and get more content like this, but much more deeper and have more of an interactive relationship with me in this type of training, make sure you join our high performance monthly training program. That's our monthly subscription program where I go live with you and our high performance students every single month and I train on a new topic or a new piece of research that we've created from the high performance institute and I train on that and then I do Q and A and actual live coaching, interactive coaching with people every single month. That's called high performance monthly and you can Access it at brendan.com monthly, that's brendon.com monthly B-R-E-N-O-N.com monthly to get deeper dive training similar to this. So if you like this, you would love that training program. But without further ado, let's jump in right now to one of the Brendon show's best of trainings.
People ask Brendan, how do I find my life's purpose? I'm like, you know Gosh, I can't.
Find a good haircut.
It is not an easy question, but I get it on stages around the world when I'm speaking. We get so many submissions here to the show. Brendan, talk about life's purpose. I mean, how do you find it? And first and foremost, I'm not sure that you ever find it. I'm not sure that you wander outside of your house one day and the piano of purpose falls on top of your head and suddenly like, oh, that's why I'm here. I think that purpose is more self defined than just discovered. Suddenly is one day where the sudden answer emerges upon us. You know, I think that we have to decide what it is for ourselves, but I think that we have been given some clues. You know, I don't pretend to know the answer to what your life's purpose is or anybody's life's purpose outside of even my own. And honestly, my own has shifted and shaped its way throughout my life to emerge into what it is today. And I'll share what I think mine might be with you, but I got mine just. I think the way everyone else gets theirs is it's through that process of just asking what are we about? What do we want to serve and give to the world? What is it that we want to stand for? What do we find meaningful in our own lives? We can ask a series of questions that might get us closer, but we shouldn't miss the hints that are right in front of us every single day. I don't think that you have to be, you know, operating just from a place of religion or spirituality to find that answer. And often people go to those two realms to find the answer. And I think that's vital and it is important. And I found most of my inspiration from this categories of life. But I think just as a realist looking around the world, you can observe that something is unique about the human species, about who we are and about maybe that might give us some indication into what life's purpose might be for many of us. And you know, at first thing, if you look around the world and you start paying attention, you start to notice that, you know, we're all alive. You know you're alive. And so maybe there's a little hint there, a hidden sort of joke, that if we are alive, maybe part of life's purpose is to be fully alive. How simple is that? What if that was your day? You just say, you know what, today I'm gonna be fully alive. I'm gonna feel an incredible sense of Vibrancy and joy and real zest and presence to my life today. Because you know what, what a gift it is that I'm still here, that I'm alive, You know, to really fully sense an aliveness and to cultivate an aliveness in our body and in our mind and in our spirit so that we exude life to other people. You know, you want to learn how to be sexy or attractive to other people, but be alive, right? Isn't that the people that we're most attracted to, those who are just joyous and they have something about their spirit, There's a spark there, what we call a charge. You know, there's some kind of internal charge about them that just. They stand out. But you know what? They also feel differently. By cultivating a sense of aliveness and presence in our life, life feels different. And if everyone. You talk about people's life purpose, I mean, everyone wants in some way to feel, you know, alive, alert, aware, conscious, because that's what we have, we've been given. And so I just ask, what are you doing to make yourself feel alive? You know, are you doing activities that draw out your passion? Are you exuding and giving passion to the world? Are you truly sensing the spirit and the joy and the energy of this universe that makes you animated as a human being? And maybe those aren't your things, but they are. For me, I just think, what an incredible hint. We're alive. So be alive. I think the second big hint that we're given is that we're all unique. Seven billion plus people on the planet, you're different than every single one of them. There's a unique aspect to your personality, your style, your intentions, your actions, your habits, your beliefs. Who you are and the way that you think is unique from everybody else. We can measure it by science. We can measure it by observation. We can measure it just by. By simply asking people basic questions to discover. Everyone's got their own opinion, everyone's got their own worldview. And because of that, then we have to ask, well, am I living my life uniquely? You know, am I expressing who I genuinely am? Are my expressions genuine and authentic and spontaneous to who I am as a person? Or am I living a facade? You know, am I trying to be somebody else to please somebody else, to gain acceptance or love over here? Or am I truly being true to myself, to my unique self, to the inner side of who I really am and what I want to show to the world? Because a lot of people really, you know, struggle with this. And the reason they start setting out to look for their purpose in their life is one day they woke up and they realize they're not living their life. They're living their parents life, their professor's life, their teacher's life. They're living the life that society or their culture or their norms told them to live. And one day they wake up and say, whoa, why have I conformed to the point where I don't even know who I am anymore? And they start this journey sometimes to look for life's purpose because they're trying to find themselves. They're not looking for a big purpose. They're looking for themself. And sometimes when we can tap back into that uniqueness of who we are, we. Then the magic of life comes alive again. You know, that requires us to not only exude who we are to the world, but to genuinely express who we are, what we think, what we desire of life, what we need, how we truly feel and think about the people in our lives, the things that we are doing with our lives, the places and directions we're going. We have to do that if we want to sense that full uniqueness of ourselves. And often it is by suppressing ourselves that we begin to suffer. And we have to again ask, well, then what is the point of all this? Is it to live as a, you know, as a carbon copy of everybody else? Or to fully, with full intention and aliveness, animate the best of who we are? Uniquely, I think that you being yourself is a grand purpose. Probably the last thing that I think we can all recognize in some way or another is that we, as a human species have been granted an incredible gift of intentionality, of consciousness. And some people struggle with that word of intentionality. But kind of think about it in two ways. First, vision. We've been granted a very unique level of vision and anticipation in our lives. Not to just anticipate and to look out to tomorrow. That's not what makes us unique. Believe it or not, look, the spider looks out to tomorrow. It anticipates that if it builds this web, something's gonna get trapped in it and it's gonna eat it up, right? The bear anticipates the oncoming season. So it starts feeding itself so it can hibernate, right? Animals in nature already anticipate and see the vision coming of the future. But the difference for them is it's all sort of intuitive. It's an impulse to do by nature where we can actually override our impulses. We can be scared of something and still face it we can see things tomorrow that do not exist today. Not operating on impulse or the reality of our situation, but something that doesn't even. We can't even imagine it tomorrow. We can imagine skyscrapers and men walking on the moon. We can imagine crossing the seas. We can imagine something so extraordinary for our lives that nobody around us even believes it. That vision is what gives us intentionality to live our days. And some people, when they're just struggling in life and they don't feel connected to their purpose anymore, part of it is because they just haven't had a vision for themselves for so long. Part of people who are really struggling with sadness or the depths of despair or sometimes even depression, helping them realign and get some clarity to something compelling and magical and beautiful and important and meaningful to chase, can turn their life right back on again. And so what's your vision? What is it you see out there for yourself? Have you dreamed enough? Have you allowed yourself to dream and see something magical out there for yourself? I think if you do that, you bring in that greater sense of purpose. And now you can aim your life to a life of purpose to accomplish at least some of your dreams, to march towards something that you find meaningful. Because the second part of intentionality, vision is there. The second part is self direction. We have a unique capability to direct ourselves into wherever we want to go. You can go against the grain or with the grain. You can choose to fight your impulses and overcome them, or fall, you know, slave to them. We have the ability to direct our own will, our own mind, our aim, our attitude, our actions. And with that ability to be self directed comes a tremendous amount of responsibility. Because when we do not direct ourselves, those are the times when we often feel the most lost. Right? We're just wandering around. We don't know what's going on. We're unconscious, we're not present. We're not intentional about anything at all. And not that we can't experience, you know, life in full, in the moment, but over a series of moments, in a series of years and decades, without any intention or direction to our life, we often feel lost. So what is it? How intentional are you being with your day to day? How intentional are you being about this upcoming week? How intentional are you being about the next month or the next year? It's not about being obsessed with the future. We still have to live today, right? Aliveness, that was the first thing I talked about, to sense and feel the magic of this moment. But if we could also direct ourselves, gives our aims the human being is driven by so much of its goals and its dreams and desires for the future. We shouldn't disconnect from any time zone, right? We should feel a great gratitude for the past, a great presence with the present mode of reality that we face right now, and a great connection to our future too. We should be happy with all of those and be moving our lives progressively forward because that's what intention gives us. So aliveness, uniqueness, connection and intention, those are some of the hints we've been given. From there, it's all about self definition. It's about deciding who is it we want to be, what is it we want to do, and why that gives us our purpose. We can build statements around it all day long, can't we? You know, I have. My life's purpose is very simple. It's about being and doing and for a reason. Mine is to be something the source of, you know, the purpose of my life is to be fully alive and vibrant and then moves into doing something. To adore and appreciate my loved ones, to strengthen and share my gifts so that. Which is the why. So that I might inspire other people to live more fully, to love more openly, and to make their difference. Today you might not ever find a purpose. It might not land on you tomorrow. So to find one for yourself takes hints from the universe along that journey. And no matter what you do, realize that life's purpose is entirely up to you. And with that comes a responsibility and a great gratitude that we could choose our own way, our own aims, every single day of our lives. So go do that today. What's this day gonna be about? What's the purpose of this day? What's the purpose of tomorrow? Add enough of those intentionalities across the span of your life and suddenly you wake up one day and you say, I lived a life purpose.
All right, my friend, I hope that.
You enjoyed that best of episode.
Was that inspiring? Were you fired up?
Did you love it?
If you did, make sure you do me a favor, go out on social media somewhere and share that episode. Just go out, post it somewhere, post yourself listening to it. Make sure you hashtag the Brendon show. Because when you do that, I can look you up and we can find you on Instagram and post posting that on the social media. And sometimes we do all expense paid trips to people we find. We just randomly select people, we send them gifts, autograph books, swag T shirts, all expense paid trips to some of my seminars. So make sure you, you let us know, share what you thought about this episode out there on the social media worlds and then we can find you and celebrate you. And also I would love to invite you to join us in our high performance monthly program. So just go to brendan.com forward/monthly. That's brendan.com forward slash monthly. That's where we do deeper dive trainings.
Like you just heard.
But we do that every single month. And there's some live Q and a there and I do some giveaways and we give students in that monthly program tickets to my seminars and some extra special training on leadership. So make sure you check it out at brendan.com forward/month monthly. I appreciate you being part of this community of so many people dedicated to finding that deeper drive of motivation and practicing high performance habits so that they can become extraordinary in their careers. In your personal life, in your health, you can live an extraordinary quality of life. And sometimes you just need a little bit more training and a little bit more nudge, a little more energy, a little bit more drive and consistency. And I'm hoping that being part of this community with the Brendon show, I'm providing that to you in some way. So thank you, my friend, for listening. I look forward to seeing you or listening, listening with you on the next episode of the B r e n d o n show.
Sam.