In this video Brendon Burchard explains how to turn vague aspirations into concrete results by defining clear "targets" that combine specific deliverables and desired experiences. He distinguishes a dream from a superficial goal, urging viewers to ask what they will be doing, creating, or feeling when the dream is realized. Using the example of becoming a famous author, he breaks down the dream into tangible outputs (writing a book, naming chapters) and experiential targets (reading three hours daily, engaging with readers, appearing on media). Burchard recommends using the monthly Whole Life assessment in his Growth Day system to set targets across life categories—health, family, finances, adventure, etc. He outlines four fundamental human aspirations—greater aliveness, deep connections, meaningful pursuits, and personal growth—and argues that tracking habits, maintaining a mindset journal, setting goals, engaging in deep‑dive education, and receiving coaching are essential for sustained self‑improvement. The video serves both as a conceptual framework for target‑setting and a promotion of the Growth Day platform as a tool to embed these practices into daily life.
Chapters
Every teacher is probably talking about this, okay, you want a dream. What is it? What are you doing there? And what are you feeling or experiencing there? What are you doing in that dream? What are you specifically doing? Creating or contributing? And I like to do that because it's not a hope now, it's an action. If we can appreciate and scale what's working and feeling it and internalizing it, and we can be purposefully doing and delivering into the dream. Everything changed. People too often, they go, I want this thing. They externalize an external goal. I want a new car. And they think that the new car is the dream. Well, no, a new car might be nice to have. It might be very important and vital for your family even. But what's the dream? What specifically is the that dream? This is where we need our targets. And let me talk about what I mean by targets. Targets are tangible, objective outputs or experiences that make us experience the dream. So this is a fancy way of saying goals, but not really less about goals, more about deliverables and experiences. A target is what are you going to deliver and what are you going to experience when that dream is here? A target, what will you deliver? That's you. That's personal autonomy. That's okay, there's a dream. What are you doing there? What's your actions? What's your daily deliverable or experience there? Meaning if I sat down and said, brandon, my dream is to, to. To become a, a famous writer. I'm like, okay, so to be there as a famous writer, what's the deliverable? Like, what are you gonna do? Well, well, you know, I'm gonna write a book. Okay, what is the book? Right. It's real specificity on the thing that you were going to create, give, serve, do. What is it? I want to be a famous writer. Great. What's the deliverable book? Great. What's it called? So you know how to Find Happiness. Great. What's the first chapter called? And Breaking It Down. That's your targets, right? The things that you're going to deliver to experience a dream simultaneously. When the dream happens, what do you experience on a day to day or you know, at maximum weekly basis? Well, I want to be a famous author. I'm like, okay, what's your, what's the target there? When you're a famous author, what's the target? What do you want to experience? Oh, well, I want to experience. Hmm. I want to experience. I want to wake up and just read for three hours. That's what I want to experience. I want to read for three hours. I want to message and talk with my readers and I want to go on podcasts and, you know, be on TV shows. And, you know, I want that experience of being a media personality. Okay, that's great. That's really good. That's your experience. So you got to deliver a book and you're trying to experience this thing. That's a target, right? That's a clear target of a dream. It's a clear target of a dream. And I'll remind you again, I really highly recommend it. If you haven't done the monthly Whole Life assessment in growth day, those 10 categories, you might have targets in different areas. You might have a target for what you want your health to be a target for what you want your family to be like, a target for what you want your finances to be like, a target for what you want your adventure to be like. All those things you can capture in Growth Day under the monthly Whole Life assessment. It's under the life scores section. Okay, Clear targets. So simple. Every teacher is probably talking about this. Okay, you want to dream. What is it? What are you doing there? And what are you feeling or experiencing there? What are you doing there? What are you feeling or experiencing there? Just real clear definitions, real clear descriptions. I love as a high performance coach, I'm always focused on the deliverables. Okay, what are you doing in that dream? What are you specifically doing? Creating or contributing? Like, specifically every day or every week? What's it like? Paint the picture for me, and I like to do that because it's not a hope now, it's an action. Oh, famous author. What's the deliverable? Book articles, you know, newsletters, social media. Oh, those are things you're doing to input into the dream the experience that you'll get along the way. Awesome. But almost experience is luck. Excuse me. You know what I mean by like, okay, you're gonna experience it, but like, be in action. Be in action. Now, these two things compared. I'm sorry. Together you can see the power. If we can appreciate and scale what's working and feeling it and internalizing it, and we can be purposely doing and delivering into the dream, everything changed. All human beings, what we really desire, once we get past safety and sustenance, are these four aspirations. We want a greater sense of aliveness. That might mean presence, consciousness, awareness, vibrancy, passion, enthusiasm. We all want more of that. Some people call it adventure. Some people call it just the spice of life or joie de vivre. Whatever it is, we want a sense of aliveness. The second aspiration we talked about was deep connections. That means your relationships. At the end of our lives, it's the relationships that matter so much to us. And we know from research that the deeper relationships you have, the longer we live. Third, meaningful pursuits. Some people get this through creating, some people get this through service. But I'm here to tell you the important phrase here is meaningful pursuits. You have to pursue something. We all want to get better, to become more, to be a better leader. A parent servant role model. That sense each day that we have something to do that matters. Growth day. World's number one system for achieving it. You know from research to improve your life long term, you got to track your habits, you need a mindset journal, you got to have a goal setting system, you need deep dive education, you need coaching, you got to have ongoing conversations with other people about your personal and your professional goals. Our goal for you is to help you make self improvement a way of life by giving you things that give you the guidance, the inspiration, the drive and the motivation to continue becoming more and more successful, healthy and happy in your life. Every day is a great day to grow. We, we say that every day in growth day. Let's make this day the day you begin that journey.
