Career Advice for Thought Leaders

Foreign. Hey, my friends, it's Brandon Burchard and welcome to a special episode of the Brendon Show. Hey, I'm Brendon Burchard and I'm honored to be your high performance coach today. With this episode, I've spent the last 20 years studying human behavior change and writing, coaching and training literally at the top levels on the topics of motivation, focus, productivity, confidence and more. My goal, inspired by my own personal journey, is to help you and my audience live love and matter. Which means to feel more vibrant, more connected and and more fulfilled in every area of your life. That's what we're doing today. If you liked today's episode, grab a screenshot and share it on Instagram. Just tag me Enonbuchard so I can see you and give you a shout out or a hello. And if you want to go to another level of personal development in your life this month, be sure to join me live every month in my coaching program. Just visit HPXCoaching to get signed up. I teach a brand new personal development session every single month. Meaning it's like a personal development seminar for you. Live every single month on the first of the month and then after I teach that for about 75 minutes, then we do live breakouts where you get to meet new people, network with people, set your monthly goals and establish real accountability for your growth. Listen, you know that expert guidance and real consistency and an inspiring community is critical to your growth. So join me this month on the 1st. Just go to hpxcoaching.com that's hpxcoaching.com it's time to level up, my friend. It's time to take your year back. It's time to find that focus and that confidence and that vibrancy and that vibe again. Go to hpxcoaching.com and and let me be your coach into fuller levels of high performance in every area of your life. Now, without further ado, let's jump in to today's episode. I am here today to talk to you about the power of pivot. But I'm also here to talk to you about how I started my career. I'm here to talk about how you can start yours. I'm here to talk to you about, like, how do you deal with this craziness we have going on in the world right now in a service driven way, you know, because everyone wants to do something right now but they don't know what to do and it's so hard when it's stressful and you're freaking out. And you know, you're already everyone here. You've already been pivoting, you've already been trying new things. So now it's just a matter of what level do you want to go to in your life, right? You've already been adjusting, adapting. Now just. Okay, what level do I want to go to? You've already taught yourself you can adapt. I mean, some of you can see it. I cut my hair today. Look at that. Anyone else cut your own hair recently? Anyone? Anyone in quarantine? I've cut my hair in quarantine. We're learning some new things together, people. So you're already adapting, so you might as well adapt into success. You're already thinking about the things that should change in the world, so you might as well change those things in your internal world that will unlike, open up your joy and your happiness. Happiness to do what I always talk about, bring the joy, to bring some joy into this world in these dark and crazy and chaotic times. That's not just something you get to do. That's a responsibility we have right now. That's a responsibility we have right now. We got to turn this energy around. So many of us have been stuck in coping. Cope, cope, cope, cope. And by that it's very important. We've had to be empathetic with each other, empathetic with other people to realize how difficult this time is. As you know, you're taking care of 50 different things, trying 20 different things, signing up for 17. Like all this stuff is going on, plus the kids, plus you're trying to figure out the food, plus you're trying to figure out jobs and the future and security. Like, as all that's going on, that's okay. But listen, I'm here today to share with you. If you have not yet made this shift, here's the shift you have to make. We must at some point go from having that space of internal where we're focused on just the coping, just trying to deal, just trying to figure it out, just trying to get back in balance, just trying to be empathetic with other people. And we've got to shift from that coping mechanism back into performance. We got to stop just how am I going to get through this? To. No, no, how am I going to rise? How am I going to be my best? How am I going to exude and express the truest, most beautiful, most vibrant and fulfilled part of my nature? Not just, oh, God, how do I get through the day again? And I know how easy it is to get Stuck in that. Who's been stuck in that cycle at some point in the last five months where you had, like, several weeks where it sucked. Anybody. And maybe it didn't suck. Like, everything was so terrible. But, you know, because your friends will say, why can't you just be happy? Well, yeah, you can be happy. I always say you can be extremely happy, grateful, appreciative of what you have right now in front of you, and ambitious for a better tomorrow. That's a false dichotomy that you can't be happy and still striving. No, I'm like, if you ever meet me, I'm a happy guy. I'm grateful, and I still want things. Even the Dalai Lama, the most spiritual being supposedly on the planet. Here's this person who's incredibly grateful, present connected with what is now, and still wants the world to be better and still challenges himself to give. You know, it's so often we get stuck in our own head. And I'm here to tell you this, and I hope you'll hear this with love, because I've sat in so many of your shoes before, you don't even know. But often the reason people don't start their dreams, it's not because of what everyone else tells you. Oh, they don't start their dreams because they're fearful. They can't figure things out. Oh, they don't start their dreams because they're just oblivious to the opportunities. Oh, they don't start their dreams because of this doubt or that down thing or this circumstance. You know why most people. I found after coaching people one on 1 For 20 years of my life, every single week, 20 years. You know why most people don't start their dreams? They're afraid to be seen starting small. They're embarrassed to be seen starting small. But all things start small. People don't start their dreams cause they're embarrassed to be seen starting small. They're embarrassed for their neighbor to see they only got 10 views. They're embarrassed that their old coworkers are like, she's a coach. What's she doing with herself? Who does she think she is? I worked with her. She wasn't that great. You're embarrassed that your family's gonna be like, who are you? What are you trying to do? I had Thanksgiving with you. You ate all the food. You know what I'm saying? You're worried what other people are gonna think about you. And that is blocking your own action from learning and giving and. And changing the world. And then you tell yourself, well, I'm embarrassed what they're going to think, so I better get everything perfect. And now your perfectionism stops the very progress that would make you feel good. And so you're getting in your own way because you're worried so much about what other people think. And then you try to get so perfect and so buttoned up and so proper that maybe they'll take me seriously if I like what? What are you going to tell yourself? You need a fancier background. What? I mean, I don't even know if these plants behind me are real. I don't even know. Who cares? What else are you going to tell yourself? Oh, it's a video. I don't know how to do the Internet. I don't know how to send emails, or I don't know how to make money. Who am I? Because this, this, and this, it's like, oh, my gosh. You got to choose whether or not you continue the downward spiral, trends that stop you from progressing, or you would choose to realize that the only upward spiral always comes from trying, always comes from serving, always comes when you demand more of yourself than what you're comfortable with. You got to demand more of yourself than what you're comfortable with. You do. That's that upward spiral, your upward spiral. Listen, I don't want you just to pivot a little bit. I want you to experience the upward spiral and momentum. But momentum only comes from that action. Motivation only comes from momentum. That means all things rest on forward movement, even if it's imperfect, even if it's uncomfortable, even if it's ugly. And I know that. Listen, I had the same thing as many of you like for me. I went to school. I had a good experience, mostly until a girl cheated on me. And if you know my story, a girl cheated on me when I was 19 years old. She was my high school sweetheart. I wasn't equipped with the emotional intelligence to deal with it. And when that relationship fell apart, I fell apart. And I really fell apart. I fell in the depths of depression, then suicidal ideation and planning. And fortunately, unrelatedly, I had a car accident that made me realize the preciousness, the preciousness of this life, y'. All. I realized I didn't want to take my life. I wanted to live it. I realized I didn't want to take my life. I wanted to live it. I realized my heart wasn't broken forever. I wanted love still. I realized I was a young man. I wasn't done. I still had things I could do to make a difference, to matter, to change. Things and so I just kept at it and I believed things could be good. I went to college, finished college, got a good job. You know, it even had benefits. You ever get a job with the benefits? Who remembers our first job with benefits? I thought that was their. They're giving me what I get a paycheck every two weeks. It was the most unbelievable thing ever. I couldn't even believe it. And it was more than my parents had ever made. Working two full time jobs between them. Couldn't believe it. Great job, unbelievable. And I had a great job and nothing wrong with the job. It was okay, it was fine, paid, I mean, I could pay my rent. I was happy about that. But inside I noticed that I wanted something different and something more. You know how if I can give you three ideas today, how I'd like to start with this first one. And I'm not going to say the words right and I think they're both really hard to spell, but don't be oblivious to the obvious. Don't be so oblivious to the obvious. And that always starts within the way you unleash your life and you open up and you enjoy things again. You find your passion is you start following those interests, but not casually. You go, oh, let me dive in there. Let me see what that's about. Let me try that out. Let me notice the internal calling. See what you're missing? What you're missing is you're mistaking often the internal calling for having complete clarity. See, you don't take action because you don't have the perfect complete step by step blueprint sometimes. So you go, ah, I don't know. The how is going to get figured out. You got to recognize what's inside. Saying this is good, but it's not exactly right. This is good, but I feel like I could do more, be more, serve more, learn more, give more. And honoring that. So it begins. Don't be oblivious to the obvious feelings inside that say, I want to try something new. The second thing is don't be oblivious to the marketplace. Some, like, I would say a good 90% of the world just discovered virtual coaching and going live in virtual groups. Let me share some numbers to you for those who are new to the industry. I was blessed to leave that corporate job in whatever it was 2006 and write my first book called Life's Golden Ticket was the first book I released to the public anyway. And I was unhappy with how it did. I didn't know marketing, the world of experts and thought leadership didn't even have a name yet. You were an author or you were a speaker or you were a coach or you were some. We didn't call ourselves thought leaders or influencers back then. And if anyone's done a good job, I hope for the last two, especially last decade of teaching the world about what thought leadership is and influencership really is. I hope that my name gets thrown in that bucket, because for me, I figured out in 2007. So listen to some of the numbers that people don't know. I'll give you an example. Like, ustream started going live, live broadcasts. That was in 2008. 2008, some of you might remember. Now, don't worry about the politics here, but if you watch the Republican national convention in 2008, it was broadcast live for the very first time. If you don't like that side of the party, don't worry. Barack Obama's inauguration, January 2009, broadcast live on the Internet. 2009. That same year, I made my first big launch. Big money going live in 2009. So why am I saying this? YouTube live started being available for everyone 2011 to 2013, the whole world. So I say that because we're 10 to 12 years into this and some people are just finding it now, if that's you. Okay, good. You got what's called a second chance. There's some of us who've been doing this who started their first videos and they were like, ah, weird and awkward. That's me. I was so weird and awkward. My first videos, you don't even know. I had, like, a shirt that hung open. I was all like, hello, everybody. It was like, scary. Anyone ever tried to do your first video and you can't even pronounce your name? You're like, hi, I'm Brendan Burchard. Hi, I'm Brendan Burchard. Hi, I'm Brendan. Hi. Hi. Hi. And you can't even. You're like, I hate my tone. I hate my voice. Oh, my God. Yeah, that was me for my first hundred videos. Okay, you get over it. But because I wasn't oblivious to what was happening, I was like, wait, things are going online, things are going virtual, things are going live. And if you missed the first wave, here's what I'm here to tell you. Don't miss the second one. Hey, it's Brendon, and I want to jump in the middle of this episode here real quick and tell you about something I'm really excited about and something that answers a question that many of you have for me all the time. Which is, Brendan, where do you get this crazy focus and energy in your life? And the truth is I've developed a supplement line that really helps me do that. And frankly, I needed to. I don't know about you, but sometimes when you're trying to achieve big things, a lot of stress comes along. And as you're trying to achieve bigger things, you need to be on your A game more often. You need to be mentally sharp, you need to be mentally prepared. You need to be mentally energized and productive. And not once in a while, but like every day, you have to be on. And sometimes guzzling more coffee isn't going to do it. You have to use what we call nootropics, which are, you know, basically supplements that help optimize your brain. And yes, we have a product for exactly that. It's called HPX Optimized, and it is our most popular product. And you can get it. It's back in stock@HPX wellness.com that's HPX wellness.com you'll find HPX optimized for your mental focus and energy there. You'll also find my favorite powdered egg energy drink that we created, this 100% organic and vegan. And you'll find my essentials, which is my daily multi that I take that covers my energy, that covers my longevity, that covers my immunity, that covers my brain and body health that I absolutely love. And you will feel the difference. Go to HPX wellness.com right now. HPX wellness.com you ever heard that metaphor? If you heard me talk about Experts Academy before, it's like as a metaphor, the old world, it's like everyone's standing on the shore and they hop in the boats and they go out into the world and some of them come back and they go, oh, my gosh, there's treasures, there's new lands, there's gold out there. Oh, my gosh. And some people, they just stand on the shores where, whatever, that's crazy. That's a new thing, that's unsafe, whatever. You're so crazy. And then more people went the second time. Fewer came back because it was better in the new world. But salespeople came back. So you had two or three boats going, but finally someone came back and there was only like five people standing on the shore because everybody else had already gone or died. The new world has set sail. If this is your first time hearing about you being able to earn by sharing your voice, by teaching, by monetizing your learning, your passions, your interests, your ability to Go find information to solve problems, to talk with people, to coach with people. What I call thought leadership. If this is the first time you're hearing it, I want you to hear me say, it began in 2008, where it was worldwide, available, popular, possible. Now there was a whole raft of us who got on. And what happened then, when we got to this day, we were ready. And some of you are going to go, well, that means I'm too late. No, what that means is this is the second vote. Don't miss it now. Don't be oblivious to what's happening in the world. The world just did this, what we are doing here. The world just did it. That means you have first mover advantage. Because remember, back then, that live broadcast was more outbound. This is more interactive. It's interactive. That's the new part. I'm from Montana. For those who don't know, I grew up in a super small town. I had no idea it was possible. No idea. But you know what I loved? I loved that I had to teach to learn. Somewhere along the line, it switched to my head. I love to learn, but you know when I learn the best, when I'm teaching and hearing what people say about it and I get it back, you want to become an expert? You don't become an expert. Then start monetizing. You start helping people and working problems through with them. You start figuring out, what do you know that could be helpful, what could you research that could be helpful? What could you say? How could you interact? How could you guide them? And all of a sudden your expertise gains in the interaction and in the process of teaching, you don't just go on the Internet and suddenly you're wealthy. No, you go on the Internet or you start interacting with the clients and the wealth builds as you stay consistent. Because as you say consistent, you learn. As you learn, you notice those little things that work and don't work. You know what to say. You get better at it. You get over yourself. And all of a sudden you become a better teacher. As you become a better teacher, you grow your wealth. I'm not. Everyone thinks I'm like this amazing business person. I'm like, no, I'm a good teacher. I love teaching. The business comes along with it. You got to learn what to do. So if number one is don't be oblivious to the obvious, the obvious is you have a calling brought you here today. And the obvious is what's happening in the marketplace and you got to grab hold of it and take advantage of it right now. Because there's not going to be four or five more boats coming. This is your time. You've got to teach to learn. And the good thing is you get to monetize your learning. Do you know what I did this morning? I spent three hours reading books. I like taking notes on them, thinking about how that adds up into a framework or something that I can teach from, that I can understand from my own perspective and share. And I'll go live with that at the top of the month. And I go live with tens of thousands of people and I just teach. How cool is that? And I get paid for that. Anyone else dig this? I get paid to learn and share. That's the hardest thing, is to find people who want to learn and share. That's literally the hardest thing. Because you think it's hard turning on a camera or joining Zoom. No. But you're telling yourself this story. Oh, email sure sounds hard. The Internet sure sounds hard. You can figure it out, because guess what? If it's true, you're a learner, you're going to take the step to sign up, to keep learning more so you can master it. I never knew. Everything I do now that you all see me do, right? In these years. My first time on stage, mortified, threw up backstage. Now in the last decade, I would say the only person who earned more from stages was Tony Robbins than us. And Tony's a great friend and mentor. I love the guy. Learned so much from him. I presented Experts Academy, all this stuff on thought leadership at Tony's seminar in 2009 to his people. I was shouting from his stage in 2009. There's this whole new world called the experts industry, the thought leadership industry, where you take what you learn and you share it, and you do that on the Internet and that can be a career. I taught that 11 years ago on Tony's stage. Please think about that. Don't miss this time. Don't miss it. For those of you who are here, you love learning. I'm just here to say, might as well monetize learning. I think it's important. You think you have to do every. You got to do webinars, you got to do online videos and Facebook groups, and you got to write books and do membership areas and masterminds. You've got to do live events, you've got to, you know, have team for digital media, digital marketing, social media tools. You got to do online chat. Like, you're like, oh, my God. You need three things. You need three things. That's it. Three Things Number one, and this is where it all begins. Number one, where it all begins is you need to have what I call the integrated product suite. Fancy friggin words. The integrated product suite. What does that mean? You need three offers. Three offers. You can start with one, but you can also scale to millions with three. Three offers. What does that mean? A low tier offer, meaning a low priced offer, then a mid tier offer, mid priced offer, then a high tier offer, high priced offer. Now I know that's too simple but for a Montana kid, I was like, oh, okay, so if I had a book, low priced and I had like an online course, mid priced and then they could work with me on the Internet as a coach, high priced, that would be like a business. Now you got to decide. But the whole model can be that for you. We call it integrated proxy. Why? Because if they want the low price, they'll buy the mid to get the high, right? Think about how many Apple users, any Apple users out there, right? You remember you bought the ipod, then the iPhone, then the iPad, then the computer. That's called escalation. That's called an integrated product suite. I became famous in business strategy for teaching. Oh, there's a name for that. It's called an integrated product suite. So you got it, but you don't need five. Listen, I always remind people, Apple, when Steve Jobs came back to Apple, what did he do after he got booted out? He came back in, he said why do we have 28 things here? We're selling, we should be selling five or six. So a billion dollar company, listen, only sold five or six things and you in your living room think you're going to start 15. A billion dollar company sells five or six things. No, the beauty is you need to sell one, two or three tops. Tops. So stop freaking out. The second thing, what do you need consistency on social media. And was like, oh, I don't want to be consistent on social media. Fine, hire someone to make you consistent on social media. Like I'm not live every day on social media. Why? Because I'm a dork. I like to read books and stuff. You get to pick where you play. You don't have to do everything right now. You know what people are getting wrong? They're getting work life balance wrong right now. Work life balance is not about equal number of hours going to equal things. Well, I better give four hours to the kids today and four hours to work and four hours to the husband and four hours. No, work life balance is not about hours of balance. Work life Balance is about harmony. Harmony, not hours. There's some days, man, it was the kids all day for you. There's some days, you know, the pipe broke in the basement. That was what got the attention you need to build a business that runs. Regardless of those days, the business earns just as much tomorrow online. If I show up and do anything on social media or not, you know, that's the freedom that we're after. That's the freedom we're after. Okay, so number one, the integrated product suite. Number two, social media consistency. You have to set that up so that there's, that people can see like who is this? What is this person doing? What's this about? And number three, absolute awesome value in number one. And number two, just awesome value. Good. Energy value. Good. Share your learning, just be awesome value. And don't think you have to be so different than everyone else on the world. You have to be you and share what you're learning. If you just shared every day what you're learning and you kept learning every day, I would say, listen, people would be profoundly wealthy if they stopped focusing so much on money and they focused on service. You want richness in your life, Share what you are learning so that it eases someone else's pain or shortens their learning curve. Alright. Hey my friend, I hope you enjoyed today's episode. If you're ready to go to another level, don't Forget, go to hpxcoaching.com Let me be your coach. Let me spend the first of each month with you giving you a personal development seminar. Let me help you get unstuck, break the through your emotional blocks, find your real clarity, your real passion, your real purpose and implement the habits that you know you need to implement. Change your life by getting a coach, getting some expert guidance. Listen, you got as far as you could get. You're here, you've achieved so much in your life. But to go to another level requires another level of mindset, another level of discipline, another level of direction and community and consistency. And that is what my coaching program is all about. So go to hpxcoaching.com and listen, if you're ready to go to a whole other level, I'm hiring. Please go to brendan.com hiring for our open roles. I got a big secret project that we are rolling out and you'll only find information that as Brendon.com hiring. We've got, I don't know, 10 or 12 open positions there. If you ever wanted to work with me, if you wanted me to Be your leader. You wanted me to literally employ you and help you grow in your career and do what we do, serving this mission of helping people around the world achieve their dreams faster, helping them improve their lives. We live every day as a team to do that. And we are currently hiring. We're building out a new product and we need some people to help us do that. Brendan.com hiring if you don't know how to spell my name, don't even think about it. We're looking for people who are pros. If you're interested in internship with me, don't go there. We're not hiring interns. If you're interested in starting your career with me, don't go there. We are an a team here. We've got people who are really experienced. So if you're new to personal development or you're new to marketing, you're probably not going to be the person we're looking for. We're looking for people with at least three years of professional experience in a lot of different roles because we take this role very seriously. We get to change lives and millions of them every single day. That's the work. So we're looking for real pros. Top of your game, ready to come on to an organization that reaches just as many people in the world as any other personal development influencer or trainer on the planet. And we'd be excited to have you join us in a big new initiative we're rolling out for the beginning of the year. I can't even tell you any more about that. Go to brendon.com hiring if you'd like to work with us and if you just want to go to another level and have me as your coach, not your Boss. Go to hpxcoaching.com, so I can give you a brand new personal development session this month to help you set your goals, get on track, get unstuck and achieve your ultimate difference. Go to hpxcoaching.com for that. Thanks again for listening to the Brendon show. You all mean so much to me. I have so much coming out in the next couple months for you here that's going to be unique and special and I know you're going to love it. So keep your head up. I know it's been a hard year. Please remember, as always, you are stronger than you think and the future holds good things for you. Ra.