27 Oct 2020 · 16 min
In this episode of the Brendon Show, high‑performance coach Brendon Burchard opens with a brief personal introduction and a promotion for his monthly HPX coaching program and supplement line. He then dives into the core theme: how people who achieve early success often become distracted by new opportunities, causing their original dreams to stall. Burchard labels this the "distraction trap" and explains that the real obstacle is not a lack of ambition but a shift from productive output to endless learning. He introduces the "Land of Learning vs. Path of Progress" framework, emphasizing five concrete moves that keep you on the path of progress and urging listeners to measure weekly output (did you produce something?) rather than time spent learning. He stresses that productivity is about production, not learning, and that many people waste years in the "land of learning" without creating tangible results. Burchard also promotes his HPX Optimized nootropic supplement as a tool for sustained focus and energy. The episode concludes with a hands‑on planning exercise: listeners are asked to write down their five major moves and five key questions for their dream, using excitement about the exercise as a litmus test for whether the dream is authentic. He frames planning itself as a performance art, encouraging listeners to approach it with the same energy they would bring to any high‑stakes activity.
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Hey, my friends, it's Brandon Burchard and welcome to a special episode of the Brendon show. Hey, I'm Brendon Burchard and I'm honored to be your high performance coach today. With this episode. I've spent the last 20 years studying human behavior change and writing, coaching and training literally at the top levels on the topics of motivation, focus, productivity, confidence and more. My goal, inspired by my own personal journey, is to help you and my audience live, love and matter, which means to feel more vibrant, more connected and more fulfilled in every area of your life. That's what we're doing today. If you liked today's episode, grab a screenshot and share it on Instagram. Just tag me enonbichard so I can see you and give you a shout out or a hello. And if you want to go to another level of personal development in your life this month, be sure to join me live every month in my coaching program. Just visit hpxcoaching.com to get signed up. I teach a brand new personal development session every single month, meaning it's like a personal development seminar for you. Live every every single month on the first of the month and then after I teach that for about 75 minutes, then we do live breakouts where you get to meet new people, network with people, set your monthly goals and establish real accountability for your growth. Listen, you know that expert guidance and real consistency and an inspiring community is critical to your growth. So join me this month on the 1st. Just go to hpxcoaching.com that's hpxcoaching.com it's time to level up, my friend. It's time to take your year back. It's time to find that focus and that confidence and that vibrancy and that vibe again. Go to hpxcoaching.com and let me be your coach into fuller levels of high performance in every area of your life. Now, without further ado, let's jump in to today's episode.
Here's where you get in trouble, my friends. You got your goals, you got your dreams, even if you stack on a few. But here's what happens. People often move and get to number one. Maybe they get to number two and then what happens is they got some success, their confidence is higher. And then right about here, usually number two or number three on your milestones, other opportunities come up. You got some success and you go chase this other opportunity because it's exciting. You have some success and then you chase another one and you chase another one and you chase another one and chase another one and you chase another one, and you might have some success here and some success here and some success here. You're doing good here. And your dream died because you got distracted on the path. Don't go off on a tangent right in the middle, because that's where all the lost dreams happen. It's usually. It's not. We have this big myth in America that people don't begin. No, they begin, and then they get distracted and they go somewhere else. Or they do. They get all the way up here to success number one, which was. What it really was, was stage one of their dreams. So they got to a big success, which used to be up there, but now they want to keep going. What happens is, from that first success, now they've got money or recognition, and then what do they do? I got new options. I got new opportunities. And again, they go over here, and they're stars, they're good. You know, they're high performers. They get stuff done, and they got this cluster of all this activity, but the dream is still left untended because they forgot the five moves of the next stage. Because they should have gone, okay, now what on the path of this dream? What's that? Next five moves on this dream. But they got successful. The easiest place to screw up achieving your dreams is when you first make it. And I don't mean you made it achieving the dream. I mean you got some money, made it right? You got some choice. And sometimes with blessing comes a curse, which is now you have so many options, and you're just. You're all over the place, and you're not progressing towards that dream anymore. I see it in my industry all the time. Someone wants to be a writer, a successful writer, and they just do. They start writing, and then they try to figure out the industry, and then around that industry, then they gotta learn all these marketing things, and they try to do everything, but they just didn't write the book. They just didn't write the book. Stage one, write the book. And they just keep. They're all messed up because they're learning activities. Listen to this. They get stuck in learning activities back here. They get stuck in the land, the land of learning, which feels amazing. But sometimes the land of learning, what's really cutting right through the land of learning is those five moves, which is very specific, called the path of progress. Are you lost in the land of learning or on the path of progress? It's a good question to ask yourself if you're on the Path of progress. You're creating outputs that matter toward your dream actively. What's the word? Creating. What's the word? Productive outputs. What's the phrase that matters? Are you stuck in the land of learning? Hey, we all gotta be in the land of learning, like around the path of progress. The land of learning is always there. We're always learning. I'm not taking away your curiosity or your growth in any manner. I am here to tell you, be wary and careful to know when you are lost in too much learning at the expense of being on the path to progress. If you're trying to write a book, and you're going to 50 seminars and 10 writer's workshops to learn how to write a book, and that was 100 hours you spent learning to write a book, but you didn't spend 10 hours writing the book. You're lost in the land of learning. You all follow so far. The path to progress would say, okay, I can be learning, but I'm putting pages out, man. I'm stamping out pages. Here we go. Pages. When I got in this industry, I saw that the greats. The greats had a lot of training material. I said, okay, I'm gonna build training material. And full disclosure, my first trainings were pretty awful. Like, if you gave me this stage right here with this many people a decade ago, it'd been a hot mess. This room had been half empty on day two. But you all came back. Because I stayed on the path to progress. I said, okay, I'm gonna keep doing seminars and learning about it, but I'm not gonna just learn about them. I'm gonna do them and be learning, doing and doing and doing and doing them. Cause it's in motion that the great learning happens in motion. And when I say in motion, I don't mean just doing stuff. I mean actively creating productive output. That's what real productivity is, right? The root of productivity is what? What's the word? Produce. Produce. The root of productivity is not learn. The root of productivity is not learn. The root of productivity is produce Something. I measure people's weeks on. Did you produce something this week, yes or no? If you didn't, you're not on the path to progress. You're in the land of learning. That's the challenge I give myself. I can get to the end of the week, and my God, I could have spent 20 hours to learn Facebook ads, but I didn't create one damn Facebook ad. You gotta get at it. You gotta create that productive output. If you're not actively creating Something that leads towards the dream. You're lost in the land of learning and a lot of people wander years in that wilderness years. So I'm here to tell you, figure out the productive output, break down the five moves.
Hey, it's Brendan and I want to jump in the middle of this episode here real quick and tell you about something I'm really excited about and something that answers a question that many of you have for me all the time, which is, Brendan, where do you get this crazy focus and energy in your life? And the truth is, is I've developed a supplement line that really helps me do that. And frankly, I needed to. I don't know about you, but sometimes when you're trying to achieve big things, a lot of stress comes along. And as you're trying to achieve bigger things, you need to be on your A game more often. You need to be mentally sharp, you need to be mentally prepared, you need to be mentally energized and productive. And not once in a while, but like every day, you, you have to be on. And sometimes guzzling more coffee isn't going to do it. You have to use what we call Nootropics, which are, you know, basically supplements that help optimize your brain. And yes, we have a product for exactly that. It's called HPX Optimized and it is our most popular product. And you can get it, it's back in stock@hpxwellness.com that's hpxwellness.com you'll find HPX Optimize for your mental focus and energy. There's. You'll also find my favorite powdered energy drink that we created, this 100% organic and vegan. And you'll find my essentials, which is my daily multi that I take, that covers my energy, that covers my longevity, that covers my immunity, that covers my brain and body health that I absolutely love. And you will feel the difference. Go to HPX wellness.com right now. HPX Wellness.
Draw out your five moves from what you already think you know. Because you probably already know the five moves. You haven't worked them enough yet. So what's the dream you were talking about earlier? You told the audience your dream and your why. Now tell me your five moves. Take a few moments to come up with your five moves. Now, once you have your five major moves, I want you to add one more element. What are your five major questions that you have to achieve this dream? Always know your primary questions to achieve any dream. What major questions do you have? I want you to have five moves and five questions. The questions don't have to overlap with the move necessarily. But what five big questions do you have that you would need to figure out to achieve that dream? Okay, so you got five moves and five questions. That's the goal we're after right now. Now, I have a question. How many of you really like what you're doing right now? This planning thing. See, if you tell people, do you like planning? They're like, ugh. I'm like, figure out your five moves and your five questions. And like, I like that. I'm like, that's planning. And they're like, oh, I like planning. I didn't know. Here's the tell. If you're not excited about what you just did, this is not a real dream for you. I know it's frigging late, but this is where high performance coach Brendan gets a little direct with you. If what you just wrote down does not excite you, you are detached from that future identity or dream. You are not owning the goal. If you start thinking about that dream and writing about making it come into fruition, which is exactly what you just did. You wrote about making it come into fruition. And if you're writing about something, making it come into fruition and it doesn't get you excited, writing about that wrong dream. If planning to achieve your dream does not excite you or motivate you, wrong dream. Tough truth to hear. And I know we could say, well, jeez, Brenda, I'm just tired. That's true. Maybe you are tired. Maybe I'm being flippant. Maybe I'm wrong. But I've worked with a lot of people. I've sat right next to them. I said, let's plan this out. And they start planning it out. And you could say, well, Brendan, no. They're just getting their analytical head. I'm like, maybe. But I've gotten to plan with the titans, the big names. And I'll tell you, when they're planning, they're engaged. How many know what I'm talking about? I mean, they're right there. They're, like, dorking out about. They're excited. They're like, damn, look, if I did this tonight and, like, piecing it together. Piecing together the thing is as exciting as achieving the thing. The journey, not the. Yeah. So if planning the journey doesn't get you moving, you might be moving to the wrong destination, my friends. And it's worth visiting. Now if you are just tired, that's totally fair, too. Right? I don't Know, maybe you're just like, well, Brennan. Cause some people do, they dress their learning like, oh, Brendan, tell me what.
I have to do so.
Cause you learned to hate homework. But this isn't homework. This is your dream. When you plan the dream, you bring the joy. I'm telling you, when my pen hits the paper, planning a dream, I'm practically shaking because I got it so real. And I want to feel that dream. And it's why almost every dream I've had my entire life, I've gotten really close to or had already. And people say, you're so young looking. My God, how did you do it? I'm like the same thing I'm teaching you now because I learned that from high performers. I told you, I'm just a ripple effect from people I learned from. And I'm sharing the best of what I got for you here. How many people are pretty excited about their five moves? Ladies and gentlemen, I hope you are. So stand up, put your stuff on the floor or on the chair. Let's get some of that energy back in so that we know, is it the dream that's not it. Or are you tired? And you should know the difference. Okay, here's what I encourage you to do when you do planning activities. When you do planning activities, get yourself amped up for that as much as you do anything else in life. Right. When I'm backstage, Mastermind members will tell you, when I'm backstage, I'm skipping, I'm jumping, I'm moving, I'm breathing. Backstage, guess what I do before a brainstorm session. Same damn thing. Planning. That's a performance art. How many follow?
That's real.
You gotta get there. Everyone say, I'm here. 10 person left, right, shake Em. Thank them for being here.
All right. Hey, my friend. I hope you enjoyed today's episode. If you're ready to go to another level, don't forget, go to HPX Coaching. Let me be your coach. Let me spend the first of each month with you, giving you a personal development seminar. Let me help you get unstuck, break through your emotional blocks, find your real clarity, your real passion, your real purpose, and implement the habits that you know you need to implement. Change your life by getting a coach, getting some expert guidance. Listen, you got as far as you could get. You're here. You've achieved so much in your life. You. But to go to another level requires another level of mindset, another level of discipline, another level of direction and community and consistency, and that is what my coaching program is all about. So go to hpxcoaching.com and listen, if you're ready to go to a whole other level, I'm hiring. Please go to brendan.com hiring for our open roles. I got a big secret project that we are rolling out and you'll only find information that@Brendan.com hiring we've got, I don't know, 10 or 12 open positions there. If you ever wanted to work with me, if you wanted me to be your leader, you wanted me to literally employ you and help you grow in your career and do what we do, serving this mission of helping people around the world achieve their dreams faster, helping them improve their lives. We live every day as a team to do that and we are currently hiring. We're building out a new product and we need some people to help us do that. Brendon.com hiring if you don't know how to spell my name, don't even think about it. We're looking for people who are pros. If you're interested in internship with me, don't go there. We're not hiring interns. If you're interested in starting your career with me, don't go there. We are an a team here. We've got people who are really experienced. So if you're new to personal development or you're new to marketing, you're probably not going to be the person we're looking for. We're looking for people with at least three years of professional experience in a lot of different roles because we take this role very seriously. We get to change lives and millions of them every single day. That's the work. So we're looking for real pros, top of your game, ready to come on to an organization that reaches just as many people in the world as any other personal development influencer or trainer on the planet. And we'd be excited to have you join us in a big new initiative we're rolling out for the beginning of the year. I can't even tell you any more about that. Go to brendan.com hiring if you'd like to work with us. And if you just want to go to another level and have me as your coach, not your Boss. Go to hpxcoaching.com, so I can give you a brand new personal development session this month to help you set your goals, get on track, get unstuck and achieve your ultimate difference. Go to HBXCoaching.com for that. Thanks again for listening to the Brendon show. You all mean so much to me. I have so much coming out in the next couple months for you here that's gonna be unique and special, and I know you're gonna love it. So keep your head up. I know it's been a hard year. Please remember, as always, you are stronger than you think, and the future holds good things for you.