Double Down on the Good You Do

Brendon Burchard argues that the antidote to negativity and chaos is deliberate amplification of goodness: more encouragement, appreciation, speaking against hate, and community service. He calls on leaders and everyday people to intensify their commitment and actions rather than retreat when challenges arise.
Chapters
I would love for you to double down on your goodness. Double down. Whatever you do in the world that's good. Whatever you do in the world that contributes, whatever you do in the world that raises standard, lifts values, inspires people, contributes in some way. Double down. Double down that commitment, double down that resolve. Double down on the effort, double down that frequency. Like whatever it means for you, you got to find what are you doing in the world that's good and double down on it. It doesn't necessarily mean double your workload or double your work hours, but it means, like double down in heart, in commitment, in excellence for what you are doing. Double down on that consistency and that excellence for what you are doing. Because I don't know how you feel, but I feel like the world has kind of tilted a little bit, tilted towards the negative. It's tilted towards chaos, it's tilted towards apathy or disinterest or, you know, judgment or prejudice or hate. And I think a lot of people are drowning in pools of pessimism right now. They have, you know, they just don't believe things are possible or possible for them. But worse, we also are drowning in prejudices. Like, people are so sometimes unexposed or uneducated or haven't been around or worked with a lot of people, so they think, oh, those people are like this, or those people are like this, or they judge. Or even people in my own industry who go around kind of peacocking say, well, I'm better than everybody else. And, you know, people who do this, they suck. And I'm, you know, there's a bunch of phonies out there and I'm the best. And I mean, it's all this judgment and comparison crap. And so what are we all going to do? We're going to have to change the energy on this planet by double down on our goodness. You know, when the darkness starts taking the light, the light's got to shine a little bit brighter. Can I get an amen on a Saturday from everybody in the comments down below? Amen. Amen, Amen, Amen, Amen, Amen. I mean, it's like, come on, when it's a challenge, when it's dark, when people are being stupid or they're spreading hate, you got to spread that love. So what can we all do? I have some simple ideas. What does double down on your goodness mean? I mean, it's simple. Things like double down on goodness can be as simple. It's like double the amount of words of encouragement you give to people. You know, what text More people and say, hey, honey, I love you. Text more people say, hey, I'm cheering you on. Text more of your friends, say, I see you chasing this dream big. Good for you. Words of encouragement is spreading goodness. Then sometimes that might just mean it's not just, like, spreading, you know, words of encouragement. It might just be be that person who's spreading appreciation for others. Like Wayne Dyer taught me, by tipping or taking care of the people who surround us, who take care of us. Like, sometimes an appreciation is goodness. I also think, really, to spread goodness, we're gonna have to, like, double down on our courage. When you see a wrong happening, you gotta call that out. So when you see somebody on social media posting, like, divisiveness, call it out and say, hey, like, let's stop all this divisiveness. Let's be open to other perspectives. Let's practice compassion. Let's understand that each person has their own story, their own struggle, their own, like, dreams and cheer those things on instead of judging them so much. I think that's what we really acquire is, like, goodness requires speaking up when other people are spreading hate or ignorance. And I think so many people are scared to do that because they're scared to get into the fray. But all that we have to do, and we've learned this for so many great leaders and trainers in the past, is like, hey, all it takes for evil to win is for good people to do nothing. I don't remember who originally said that quote. It's not mine, but it's true, right? So all we have to do is like, okay, find your own. What's your unique thing? Maybe you're like, hey, Brennan, I'm a good mom. I'm like, great. Double down on that. Double down on that connection with those kids, on how you care for them, the values you're sharing with them. Double down. You know, if you're like, well, Brennan, I do good works by. I make great products that change people's lives. I'm like, great. Double down on your commitment. Double down on the excellence of that product. Double down on your promotions. Like, really go in. Because most people right now, because they don't know how the world's gonna turn out, here's what they're doing. They are tiptoeing around their contributions. They give a little bit here, but they're like, well, people judge me. They pull back. They give a little here. Doesn't get the momentum they want. Oh, well, they pull back. And so many people are pulling back right now. I'm saying, double Down. That's my request to the industry. So if you're an influencer, a thought leader, an expert, double down on your goodness. Double down on the intention. Double down on the values. Double down on standards you're setting. If you're a leader right now, double down on really being committed to that vision. Even though maybe you're not happy with your employees, maybe you're not happy with the team, maybe you're not happy with where it's going. Double down on the commitment for the. I mean, you said you wanted it, you raised your hand, you said, I'm in that. I want to change this, I want to contribute this, I want to lead this. Don't back away just because it got hard. Double down on that goodness. You got to find how you're going to do that. But if you've ever want to do anything for me or this HPX community, that is it. Double down on the goodness that you are putting into the world. No matter what that means. Whether that's your good works, whether that's your good contributions, your good promotions, the good messages you're giving to the kids. Double down. We need you right now. I think one other area that we can all double down on. And it's so simple and it's just like something. Something that we all tend to just forget, you know, we just tend to forget. And that is doubling down also on our own reverence and appreciation for life. The reason that many people aren't, you know, being as good as they can or spreading the goodness that they can is because they're taking life for granted. Do you know when people get really nice and kind to each other is when they lose somebody or somebody gets sick or, or they felt terrible. Now they feel better and all of a sudden it's like they recalibrate. Cause they appreciate life. When you really appreciate life, goodness matters. And I'll share my last little moment here of preaching to you today. And I hope you'll share this particular message with everybody. Like when you get to watch this replay on Instagram or on Facebook, I hope you go share it, everybody. And I just tell everybody about it or tag them right now or just give a shout out, however you want to share this. But here's the last thing, and I hope that you'll really share this. To double down on our goodness, many of us are going to have to double down on our volunteerism. We have lost that activism. That's the most basic and the most fundamental and the most effective in the world. That's volunteering. Our time and energy towards missions and causes and beliefs and organizations that we love. And we're losing members in our volunteer organizations worldwide because so many of us have got caught up into that, what I call, you know, like, that selfie generation. And I don't mean like an age like millennials or selfies. I mean, anyone alive now. It's a selfie culture that we're in right now where it's all about, like, oh, how do I look good? Versus what does the world need? And we've gotten so much trapped into, oh, what do I feel good about? What are my strengths? What makes me feel happy? And what's my perfect dream? And we're not even seeing the people struggling around us because we're on our own path. And. And I think that isolationism. Isolationism, that's right. We're that individualized kind of thing where we're just into our own path, into our own thing. Hey, that can be great. That can be like that. Sometimes you got to go within and you got to find the power there. But listen, when you go within to find the power there, don't miss the people starving right around you, right? So many people tell me, especially millennials, they say, well, Brendan, I don't feel like I fit in. And I'm like, well, you're just starting out. Stop wondering so much. If you just fit in and start asking, how can you serve? The world is in need right now. Double down on your goodness. And for some people, if you haven't volunteered in the last year or two or five or ten, maybe it's time you got to look outside of your own striving, your own success, that own path of yours and say, okay, let me go volunteer. Let me give and let me give my time, my energy, my effort. Or maybe your way of volunteering is mentoring people. Like, so much of what I do in my entire career is just, I mentor people. That's why we do our seminars, our events. I do all these free podcasts and broadcasts. It's like, hey, I want to be there mentoring people, helping people live a better quality of life, helping them live love, matter, access that high performance experience. It ain't easy. But listen, I'm doubling down. Today was my day off. I'm doubling down. Showed up for you guys because I believe in you. And I think we've got to double down on our goodness. And right now, this is the time. So please share this message with somebody you love. Please share this message with your teams. Please share this message with somebody, because I got no requests from anybody here today, but go double down on your goodness. Thanks, everybody. I'll see you tomorrow.
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