Evaluate Opportunities and Accelerate Momentum

Hey, my friends, it's Brendon Burchard.

And welcome to another episode of the Brendon Show.

People in productivity always ask the first question. They say, well, Brendan, how do I evaluate things? Because I'm a productive person. But you know what happens to me is I keep getting distracted or I keep. I don't know which one to do. I've got two good options. I'm not sure which one to do. I'll share with you my shorthand. I got two frameworks that help me every single time. They're like back and napkins. Things I can do that really help me decide between two different things. Cause I get offers all the time, as you can imagine. I'm like, it can be overwhelming. And so here's how I do it. The first one's my sort of simple and famous equation. It looks like this. The terms of any deal, the terms of any deal has to be less than ROI plus FV plus L plus pd. Okay, next up, just check it if you're here. It's a super simple one. Okay, I got option A or option be. I'm going to run them both through this equation and whichever one wins is the one I'm most likely to choose. If they're really close, I'll run them through the second framework I'm going to show you. So the first one is easy. Time, energy, resources, money. This means the terms of any deal, whatever I put into something has to be less than what I think I'm going to get out. How many follow? Very utilitarian, right? Very utilitarian value here. If I'm going to put a bunch of stuff in, I better get more out. Okay? And what I found is if I have a deal and I'm going to put a bunch of time into it, or energy or resources or money, I better get more out of it. But what my magical thing was, was the S. This is the one no one ever thinks about. And everyone screws up and they make a lot of decisions. A lot of utilitarian minded people, very logical, very logical, strategic people make decisions based on time, energy, resources, money. And they forgot the S in the equation. And you have two think about every bad decision you ever chose versus something else. He said, I wish I wouldn't have done that. You just did not consider this thing called. Sanity. How much time, energy, resources, money, insanity am I going to have to put into this thing? And I really got to think about that because how many of you ever did a deal with something where it literally you had to Work with someone who drove you insane. Great money, great output, but the input of my own sanity, it would have driven me crazy. Entrepreneurs make this mistake, especially all the time. You don't think about how much craziness is going to go into something. You just get attracted to the time, energy, resources, money. You're not thinking about the lifestyle or the community or other things that could really shape how sane it is. And I think it's important for you all to care about your sane so you can bring the yes. Okay? So whatever time, energy, resource, money and sanity I put into something has to be. This is less than sign. I learned that in math once. Has to be less than what I get out of it. In terms on, in terms of roi, you know what that means? Return on investment. So this is a straight one to one. If whatever I put into it, I better get that out. In investment, I better get that out. It better save me some time, build my energy, build my resources or my money or I don't want to do it. That's straight up return on investment. And then FV is where most people fail to have strategy. FV stands for future. Value. Never do anything just for roi. This is where they wreck kids in business school. They wreck them because we're still teaching straight up balance sheet mentality in the world. That's why our relationships are wrecked. Because we're trying to have a balance sheet scorecard with our spouse. We're trying to equate things out with our spouses. How's that working for you? And so we start ruining our relationships because we are trying to get that balance sheet just even. And in real life, we want future value built into deals. I want you, if you're going to do something, I want you to be able to look out and say, wow, that's gonna benefit me in 1 year, 2 year, 3 year, 4 year, 5 year. Like I can see how that moving that piece right now, that's gonna be a building block that's gonna serve me later on. And if you can't see that, whatever deal you're doing as a stepping stone, don't do the deal. And especially don't get trapped in the idea of thinking whatever deal you're gonna do is a final stepping stone. Cause a lot of people, especially when you're starting, you're like, that deal will change my life. That's it. That's all I need. I'll. That means your short term survival thinking, not strategic growth thinking. When you start thinking about future value, you make very different decisions. Very Very different decisions. It makes you write different books, it makes you build different programs. It changes the way you sell, it changes the products that you build in your company. You got to go back to future value thinking, including every little thing that you do. If you hire people. Don't hire people to fill in a short term need. Hire future value players. Date future value people. Don't have short term friends just because you need to lean on somebody who's a complainer. Create friendships with future value people. Your job is to always be honoring and protecting and standing at the gates as guard and champion of your future. You got to look past the short term, go for the long term plays and the long term value will change your life then. If entrepreneurs typically suck at sanity in their evaluations, then on the other side, they always fail on the big L. Lifestyle. They'll take the deal because it's good time, it's energy, it's making a lot of money. It's not too crazy. It's not too crazy. I can handle it. But they're not thinking on the other side. Boy, if I say yes to that, that means I'm going to be working 28 more hours a week. Who's ever said yes to something that made you work 20 or 30 or 40 more hours a week and you didn't anticipate it? Yeah, I've been there too. When you make decisions and you're not looking at the future value or thinking lifestyle, no wonder your short term productivity is wrecked because you said yes or jumped into something that wasn't your thing. It wasn't of your character, it wasn't who you are, it wasn't the lifestyle you wanted to be. It wasn't who you wanted to become. And that's because you didn't take into account personal development either. You didn't think, does this grow me? Does this make me be who I want to be? Is the deal what you are doing going to help you grow into the best you. You can't keep saying yes or keep evaluating things and like, well, that sounds good just because it's good. Does it serve who you want to become?

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