How NOT to Set Goals

22 Oct 2019 · 11 min
Episode

22 Oct 2019 · 11 min

0:00

In this best‑of episode of the Brendon Show, Brendon Burchard critiques the dominant culture of SMART (Specific, Measurable, Attainable, Realistic, Time‑bound) goals, arguing that they limit ambition and stifle the "big, moon‑shot" dreams that drive extraordinary achievement. He proposes an alternative framework of "dumb" goals—where the D stands for Dream‑driven, Uplifting, and Method‑friendly. Burchard explains how to craft dream‑driven goals that ignite passion, re‑frame goals in uplifting, gain‑oriented language, and embed them within repeatable practices (methods) that make progress automatic. Throughout, he uses historical examples (Columbus, Martin Luther King Jr., the Moon landing) and modern figures (Bill Gates) to illustrate the power of impossible‑sounding visions. The episode concludes with a call to share the episode, join his High‑Performance Monthly program, and continue developing high‑performance habits.

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