Striving in Chaos Ep 11: What Am I Going to Do?

Hey, my friends, it's Brendon Burchard. And welcome to another episode of the Brendon show.

Welcome into our continuing series on striving in chaos. How do you deal with this pandemic? And I have something powerful for you today. A question I keep getting is, Brendon, what am I going to do? What am I going to do, Brendon, what am I going to do if I lose my job? Or what if I, what am I going to do now that I did lose my job? What am I going to do if my business remains shut down? What am I going to do if I have to work from home forever? What am I going to do if I go broke? What am I gonna do if they leave me? What am I gonna do if my clients bail? What am I gonna do if my relationship falls apart? What am I gonna do if I just can't handle any more of the stress? What am I gonna do if I've been getting that question constantly. So let me be that rock out here for you. Let me be that sense of certainty you need because I know exactly what you are going to do, my friend. You're going to do 10 things and.

You'Re going to do these 10 things.

And you would do these 10 things. No matter the chaos, no matter the uncertainty, no matter the pandemic, no matter if it comes or goes, when there is fear and chaos and it is difficult out there, these 10 things all apply. It's what you're going to do. And if you feel like Brendan, man, you're fired up in this session. I do want to do a quick shout out right now, something exciting I haven't shared with anybody yet. And that is our new HPX Organic Boost is finally up on Amazon and I'm full disclaimer. I had some before the session so I am fired up. If you have not heard about HPX Organic Boost it is like the perfect pre workout or afternoon pick me up for living this high performance experience. It's the only delicious 100% organic energizing drink mix out there that is powered by organic beets, organic goji berries, organic energy boosting adaptogens like maca root, yolithro, schisandra rhodiola. It's got organic caffeine in it but only from organic green tea and only at 60 milligrams. So much less than a cup of coffee because it really gets its power from beetroot, goji berry, maca and elethro. It also has some coconut water in there. So you Got your adaptogens plus your electrolytes and it comes in a little tare package and I haven't launched it, I haven't told anybody about it other than some of our like, closest, closest clients and confidants. But we finally got on Amazon today. So forgive me for being really fired up and aggressive in the session because I, I just feel good. My sante has been boosted, my energy has been boosted and it is an overall mind body effect. It's your mental focus, your performance at.

A whole other level.

HPX organic boost. And plus it comes in these packets, I'm actually holding one right now. And you just, you tear it, you pour it in water. It has a delicious, delicious beet and berry flavor that we've, I mean when you taste this, you'll be amazing. It's sugar free, it's non gmo, it is like the cleanest clean of energy. I mean we went way all out. This gluten free, vegan, non gmo, certified organic. Every single ingredient in here and oh, it is good. Anyway, so forgive me for fired up and forgive me for being strong and confident right now when people are saying.

What should I do?

Because I believe the answer is always these 10 things. The first answer is, you're going to do the best you damn well can. You don't have to be perfect right now. You don't have to have it all figured out right now. You just got to show up with the intention of, I'm going to deal with this the best I can. You're going to frame your attitude for that. But second, you're simultaneous going to say, I'm doing the best I damn well can. And I'm going to give myself some credit because you've been through a lot before. You've already faced hardship before, you've been through big things before.

And while we can all say, well.

This is unprecedented, unprecedented, unprecedented, yes, it is. But you had to show up in difficult times before. You've had the stuff thrown at you before, the stuff has hit the fan before. You adapted, you overcame, you kept going.

You're here, you're breathing, you're listening to me.

My goodness. Listen here. What are you gonna do? You're doing the best you damn well can. And you'll give yourself some credit. You're also going to ask for some help. You, you might need to get some help from some mentors, coaches, neighbors, bosses, leaders, experts. Somebody out there knows how to deal with the situation you're in. And asking for help is courage. It's courageous. To ask for help. So don't forget to do that. You're also gonna appreciate what you got. Whether you like my energy today, cause I'm fired up or you don't listen, you got to appreciate what you have at a whole other level now, don't you? It's different now. You got to reassess everything around you.

And appreciate what you do have. When everyone feels like there's so much scarcity and things are being taken away.

From them, from their daily lifestyle or commute or life or work, listen, dive deep into that appreciation. Well, feel reverence for life. You're also going to redefine what's important now. I keep saying this is a recalibration. This is going to be called, not the Great Recession, it's gonna be called the Great Reset. Because so many people are gonna have to redefine what's important to them. Now. When you remove all these other distractions or these conveniences, when you remove so much of the certainty that people felt, then guess what? Yep, sure enough, we're gonna have to redefine what's important to us. And that is your opportunity. And that is the opportunity to write. Now what else are you going to do? You're going to skill up. Oh, you're going to learn. Oh, you're going to develop mastery. Oh, you're going to show up and learn something with real excellence, discipline and rigor. Because skirting by as a generalist in the years past, maybe that got you by because you're smart, you're capable, you can figure things out. But this is the time to skill up, to learn the needed skills of the future. This is why I keep pushing to everybody. If this is your entree to the.

Virtual or online world, like you're just now getting to online marketing or building a personal brand or understanding how E commerce works.

Welcome to the modern world.

We've been here for 15 years.

I'm glad that you're going to get here now. Because that skill of understanding how to create, serve and scale your business or your career online, that's legit. And that is now. You're going to discipline good habits, my friend. You're going to discipline good habits. For far too long you went through the motions and you didn't have that self discipline of the best of the best habits. And listen, we all know if you're listening to me, that you're extraordinary, that you're somebody like the people who listen to this podcast. Why is this not the number one podcast in the world? Too dang Hard. I expect too much of my audience. I should talk about the advanced stuff, not the generous stuff. I'm not trying to be everybody's friend. I'm not trying to be super likable.

Everyone tells me on social media you could be so much more relatable.

And I'm like, yeah, I appreciate that. And if you haven't recognized my hardships or my trial and errors of the past, I can understand how you could say, well, Brendan, it's not relatable. At the same time, I didn't want to be average. I didn't want to be ordinary.

I didn't want to be common. I wanted to rise up to higher.

Levels of what we call that high performance experience, heightened levels of engagement, joy, confidence, fulfillment, leadership, contribution, world class in what we do. We are the few. But even the few. We all know we can improve our habits. And I can share. So can I. This has made me get even more disciplined about my sleep routines. As an example, which I shared in episode number one of the Striving and Chaos series, my entire daily routine, I.

Laid out all of my good habits.

In that first episode.

So make sure you download all these.

Striving in Chaos episodes because they'll stun you. They're so different. Some are very emotional and quiet.

I'm talking to you to dark room.

Other ones, I'm fired up because I took HPX boost today, so they're all over the place a little bit. Kind of like you probably felt through this chaos as well. But I'll tell you one thing I'm proud of is disciplining those good habits. You're also going to treat others with tenderness. You can treat them with tenderness and patience and kindness and compassion, because that's what you wish you had more of right now, too. You got to be tender with people when they're going through uncertainty, when there's a lot of scarcity and negativity and vitriol in the world. You gotta be very tender with those that you care for. Your kids, that leadership team you got, your spouse, your partner, your lovers. Increased tenderness now will ensure the beauty of that relationship moving forward.

Hey, all, let me jump into this episode real quick with something I usually don't do, which is kind of like a. I guess they call it a mid roll ad or something. But I decided to do this right now because I'm literally at home working during this coronavirus pandemic. And it's really ignited a lot of questions from my community about how do I do that? You know, how am I thinking through my career, how am I thinking through building my personal brand and my online sales during a time in which, yeah, we're home? Like, how does my industry or my career or my approach to it function? And so what I want to let you know is if you did not know, I do have a program for that. It's called the Influencer Business program. And it's where I'm like teaching you. This is how I do everything. I teach you how to grow your personal brand, monetize content, launch campaigns, books, courses, webcast, live webcast subscriptions. I mean, it's about basically how do you grow your audience in online sales faster no matter where you are, no matter if you're starting or not? Because clearly you've seen me do it, not just with the podcast, but with 300 million video views, 25 multi million dollar online course launches, three New York Times bestsellers, 5 million fans on Facebook. I mean, you've seen the covers of the magazines and the chart topping stuff and the, you know, if you're on the email list of millions of email subscribers or you've seen the social media posts from other influencers joining my masterminds and asking me how I do it all, it's like I've been blessed with all of that. And I just feel like maybe this is the time that you learn to build your personal brand, that you finally get yourself up online and making real online sales. Because I've been doing it for 14.

Years, every day, full time, and I've.

Spent literally tens and tens of millions of dollars on figuring it out, on running ads, on learning which campaigns work, which ones don't, on starting from nothing, pushing every button myself, to finally growing it bigger and bigger and bigger. And people always want to know, what's your marketing strategy? What is the modern thought leader business model that can be, you know, built and monetized quickly? You know, how do you tell your story or build credibility? And how do you get people to buy from you or what should you sell, what should you not sell? Or how do you create great content or online curriculum that sells or you know, what are, you know, what are funnels and launches and how do they work and what should I do first, second and third? And if you had to start over, Brendan, what are the four things you should do or what tools and systems use? How do you get promotional partners? How do you do online challenges? How do you create lifelong fans? I mean, I'm just like literally sitting here thinking, this is what I do every day. And if you Would like to get a seven day crash course that and then even live monthly marketing training. For me, that's what we now call my Influencer business program. And you can literally just go to influencerbusinessprogram.com and it'll take you to the page to learn about that. Now it's for serious people only. Obviously you hear me during this, you know, this global sort of shutdown and pandemic with coronavirus, giving away one of my courses with the wellness Masterclass, but this one's for serious players. This is, there is a charge to it obviously where I go live every single month. And I also give you some of my best online training so that you can get, you know, your personal brand growing, grow that audience, make more online sales. So if you're into that type of thing, go to influencer business program.com I mean that's influencer business program.com altogether. Influencer businessprogram.com and you can learn about the multiple membership levels. I kind of made it affordable. If you want to do a monthly or if you want to take the whole year or you want the advanced pro program, you can learn all about that. Influencer business program.com My main message to this audience and everyone I'm talking to right now is if you have not done the work to get yourself online, if you feel like you're falling behind in the digital era, if you don't have recurring revenue every single day with some type of online sales, if you don't get the hint now, you, you're.

Never gonna get the hint.

I mean, you need to do that now in this growing pandemic. I genuinely believe we are gonna see such a disruption in the economy in the coming months. And those who, you know, have figured out pretty things to grow their, you know, Instagram, but never built the business model, never learned recurring revenue, never learned how to do real launches that bring in the real money that allows them to have the living. They're really going to struggle this year. We're going to see people who have, you know, no fans, no audience, no email list really struggle. But we're also going to see people who have no online sales really struggle. And we're really going to see people who have even millions of fans, but who never figured out the monetization completely fall apart. So please go to influencer businessprogram.com if you are in this industry or, you know, it's time to build your personal brand and get those online sales going. Because listen, the economy is going to be really difficult, but Also, more importantly than that, listen, it's time to share your voice, to lead, to be a role model, to share your expertise, your life wisdom, your perspective about things with more people. Because we need more leaders out there sharing positive messages of hope, of strength, of optimism for the future. Because we will make it through this. And it will be the influencers and the voices out there sharing our thoughts, our wisdom and our advice that will help carry and set the tone towards a better Future. Influencer Business Program.com. we'd love to see you in that program. Influencer Business Program.com.

You're going to emerge even better because you're not going to give up. You're going to emerge even better from this because you are not going to give up. What are you going to do? What am I going to do, Brendan? You're not going to give up. What am I going to do, Brendan? You're not going to give up. What are you going to do? I don't know what to do. You're not going to give up. You're going to do the best you damn well can. You give yourself some credit. You're going to ask for help. You're going to appreciate what you got. You're going to redefine what's important now. You're going to skill up, discipline good habits, treat others with tenderness. And doing these things, you're going to emerge even better because you're not going to give up. You're not going to give up. You're not going to give up. What else are you going to do? You're going to finally recognize you're stronger than you think. That's what's going to happen. Through this hardship, you. You're gonna come out and go, whoa, okay, I recognize my vulnerabilities, but I'm still here. I'm still breathing. I still care. I'm still striving. I'm stronger than I thought. You're gonna adopt that mentality, says, I'm strong. You're gonna adopt that mentality. I'm strong. I will be strong through this. Doesn't mean every day will be perfect, but you will be strong through it all. Because this is a durational game we were playing. Anybody in a few moments or a day or a week can have a down day, a down moment, a down week. But durational, one chooses one's own attitude. And if you don't believe that, read Viktor Frankl's Man's Search for Meaning and recognize how people could choose their meaning in a holocaust. So let's Take it easy and let's keep perspective as we are shut down or locked down as we are facing the modern equivalent of true inconvenience as we are also watching people we care for get sick and die, lose businesses. It's scary. It's inconvenience and loss at scale across the social media platform and news platform. And so it's easy to believe we can't handle it in the moments of the day. But you're stronger than you think. Oh, you are stronger than you think and you're adopt that mentality. You're also going to adopt that mentality that the future holds good things for you. The future. Oh, the future holds good things for you. You're going to adopt that mentality right now. The future holds good things for me. The future holds good things for me.

Not because you're just going to be.

A Pollyannish optimist but because you know what? Optimists live longer. Optimists have less heart attacks. Optimists remain married longer. Optimists are more popular leaders. Optimists earn more. You're not going to be an optimist just because it sounds good, like positive thinking.

You're going to do it because it's.

A supremely practical way to maintain your.

Well being, your relationships, your wealth and.

And your forward momentum. If you look forward into the future.

And you just believe it's all dark, dark, dark, dark, dark days, please don't.

Believe that is real because if you believe that then you'll be a sucker for anything because there's not a single one of us who can predict the future. But what we can do is predict how we will show up in the future. We can say I'm going to show up as my best self. We can say that. We can do that. What am I going to do? You can do that. You can show up as your best self tomorrow. That's what you can do. What am I going to do, Brendon? Here they were. What am I going to do, Brendon? Number one, you're going to do the best you can and give yourself credit while you're doing it. Number two, you're going to ask for help. Number three, you're going to appreciate what you have right now. Number four, you're going to redefine what's important now. Number five, you're going to skill up. Number six, you're going to discipline those good habits. Number seven, you're going to treat others with tenderness, patience, compassion. Number eight, you're going to emerge even better because you're not going to give up. Number nine, you're going to realize and recognize right now and appreciate and summon strength because you are stronger than you think. And you're going to adopt that mindset that you will show up through a period of time strong through this. And number 10, you're going to recognize right now the future holds good things for you, my friend. If this episode has served, you would do me a favor. Very, very simple favor. Just share it. Just share it with somebody. Like there's somebody out there wondering what they're going to do. Share this with them. Because what we shared today is rock solid. You can stand on these things, you can count on these things. You can be sure that these things aren't just nice, they are required. They are required through this hardship and every upcoming hardship in all of our lives. They count. They matter. And the best thing you could do, you know, for me right now, if you ever want to give back, because as you recognize for what, 15 years, four pieces of content for you every day, that I don't run those ads.

On my YouTube videos, I don't run.

The ads here though. Today I obviously talked about HPX Boost, mostly because I'm fired up and I wanted to explain my tone, but also my excitement for a project that I thought wasn't going to see the light of the day this month or next month. And we pulled it off. We got HPX Boost up on Amazon. Us only, I believe. But I'm pretty excited about it and it's a game changing organic product and I really wanted it for me and.

My family for a long time and.

It took three years to bring it to fruition and, and I only share that because not only do I hope you go buy it and support on Amazon, I also want to let you know it's a project that I saw through even in this time of difficulty. It's a project I saw through even in this time of difficulty.

Because I thought, what am I going to do?

I was supposed to launch this line, you know what I did launched it, that's what I did. And so I celebrate that. I'm proud of that. I'm excited for our teams. I'm excited for what we've been able to do. I'm excited because at every step of the way we also asked, what are we going to do? And you know what we did?

We adopted that role model mindset as.

I spoke about from the very first day of this shut in and lockdown.

What else do we do? We optimize our own health and wellness.

What else do we do?

We skilled up and ready to ourselves.

For the difficult path ahead. And then we practice the things we talked about right here today in this episode. I hope this served you. I hope you're still out there, strong, optimistic, confident, ready. I want you to be well and I want you to be ready. Be ready to serve. Be ready.

Because you're being called on right now, whether you know it or not.

And so what are you gonna do? You're gonna show up the best you damn well can. I'm proud of each and every one of you. I'm thankful for you. Please download every single episode that says striving in chaos.

Every time you download an episode, it.

Helps the podcast and that's how I get my message out there. And for six years we've kept this podcast ad free unless it's a project of mine I get excited about, but I hope that you will share it. We have no reason to do the podcast other than I love you guys. I appreciate you. I dedicated myself to showing up free for my audience through and through with this podcast running on six or seven years, I guess right now. And so if you would download as many episodes as you can and share this one with as many people as you can. Because it's time for a different tone now. It's a time for a different tone. We are striving through this chaos right now. We are still striving in it. And we'll strive through it and we.

Will strive towards our dreams with a.

Passion and a fury and intensity and a compassion and a creativity and a world class attitude that most could never comprehend but they could train up into and you could help them by providing resources like this. Celebrate this. Share this with your team today. Celebrate this moment for that fire you feel coming back in your gut because you got this. The future. Strong. You're strong. You're ready. You're ready. You're ready.

Okay, my friends, I hope you enjoyed this episode. We'll give another section tomorrow. In the meantime, share this with everybody you love. Take care of yourself. Choose to protect your health. Care deeply about your mind, body, your spirit. Right now. During these times, maintain your emotional center. Remember, you get to choose your focus and and your thoughts right now. You get to set the emotional tone for your family, for your friends, for your team, for your community. Right now, how you show up really matters. So care for your health. Be a person who is positive out there. Take care of others. You can choose high performance today. You can choose to go beyond ordinary and you can still be extraordinary even in times of crisis. So do that. My friends, thanks for listening to the Brendon show. Please share this episode around the world for me. I'll talk to you soon. Hey, my friend, I'm jumping in here with one last message to you that we've bolted on because it's just, it's just timing. You know, everybody is asking me how.

I run my career, how do I.

Generate online sales, how do I built a real business? I mean, how am I getting my personal brand out there? How am I thinking through, through this industry during this time right now? And so if you're somebody who's wanted to share your voice and you've known you needed to monetize your content online, you've known you need to grow your following. You know that for security through this modern economy and what we're gonna face this year, you need to generate recurring revenue. You need to get some online digital content out there. And you don't wanna get left behind in what is obviously becoming a greater and greater digital economy. You need to be out there. And if I can serve you with.

That, here's how I do it.

Go to influencer business program.com influencer business program.com and that will take you to my membership levels in the influencer business program where I help you understand how do you grow your personal brand? How do you create and monetize content? What should you do doing with live casts or launches or subscriptions right now? How do you grow your audience and online sales faster? We have three different member levels and I'm here to tell you as you are certainly listening to my voice right at this moment, why can't that be your voice? Why can't you be the person sharing positivity, hope, guidance, strength, optimism out in the world right now so that we can help people face the chaos with a little bit more confidence, with a little bit more authenticity and vulnerability, but also personal power? Why can't you take anything you've learned in your whole life about career or business or wellness or health or just living a good life, being a good parent, you know, chasing your dreams? Why can't you take that advice, structure it, build a personal brand around it, build some online digital content around it, sell it, get recurring revenue and build something, something that only carries you through with digital sales through this scary economy, but more importantly sets you up to share your voice and make a difference at a time when it matters more than ever. You clearly hear I'm passionate about this. So go to influencer business program.com right now that's influencer business program.com. It.