THE CHARGE, new book free from Brendon Burchard

8 Jun 2012 · 15 min
15:17

In this promotional video, Brendon Burchard introduces his upcoming book, The Charge: Activating the 10 Human Drives That Make You Feel Alive. He explains that many people, despite material comfort, feel unenergized and unfulfilled, and he proposes that activating ten core human drives can restore a sense of vitality, confidence, and connection. Burchard divides these drives into two categories: five baseline drives (control, competence, congruence, caring, connection) that provide a foundational sense of self‑knowledge and social belonging, and five forward drives (change, challenge, creative expression, contribution, transcendence) that propel individuals toward higher performance and purpose. For each drive, he promises three concrete activators that can be applied to “move the needle” in one’s life. He shares his personal origin story—a near‑fatal car accident at age 19 that sparked a 15‑year quest into psychology, neuroscience, and high‑performance research—to illustrate why he is passionate about these concepts. The video also serves as a marketing vehicle: Burchard offers 1,000 free hardcover copies of the book (shipping paid by the recipient) and includes three complimentary training videos on the “high‑performance secrets of multi‑millionaires.” He urges viewers to claim a copy, share the book on social media, and help spread the internal “charge” to others, positioning the book as a catalyst for personal transformation and community uplift.

Questions this video answers

The Charge: Activating the 10 Human Drives That Make You Feel Alive

1,000 copies

Simon & Schuster

Three free training videos on high-performance secrets of multi-millionaires

A dramatic car accident when he was 19 years old

Chapters

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