The Greatest Secret of Successful Couples
26 Aug 2020 · 12 min
In this episode of the Brendon Show, Brendon Burchard opens with a brief introduction to his high‑performance philosophy and promotes his HPX nutrition line. He then reveals what he calls the "greatest secret" of couples married 40 years or longer who remain happy: respect, followed by communication. Burchard explains how respect is often broken in subtle, everyday ways—condescending remarks, judging feelings, interrupting, or failing to keep promises. He introduces a simple 1‑to‑10 self‑scoring system for measuring how consciously one demonstrates respect. Using personal anecdotes with his wife, he illustrates concrete ways to demonstrate respect publicly (verbal affirmations in front of others) and privately (keeping commitments, active listening, reflecting back words). He notes generational shifts that have reduced the use of the word "respect" and urges listeners to re‑introduce it as a goal. He also outlines how to regain lost respect by honoring commitments, being kind, and truly hearing the partner. The episode concludes with a call‑to‑action to rate the podcast, download past episodes, and join his HPX coaching program for deeper personal‑development training.
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Foreign. Hey, my friends, it's Brendan Burchard. And welcome to the Brendan Show. This is a podcast about helping you reach high performance in your life, in every area of your life. It's about staying more motivated, more confident, more disciplined and on purpose. You know, the high performance experience is really about feeling more vibrant, more connected, more excellent, more fulfilled in your life. But it's also challenging you because you and I both know it's difficult to reach those levels of high performance without support, without ongoing commitment and dedication to your own personal development. So welcome to our HPX community. Thank you for joining us here on the Brendon Show. I'm super pumped for today's episode. Before we begin, I want to let you know that we have specials right now on our HPX nutrition line. If you didn't know it, I rolled out three specific products to help you with your performance. These are three specific supplements that will really give you the edge. Now, don't worry, I'm not starting an MLM or a downline. I'm not asking you to promote any of my products. And frankly, just like you, there's a lot of different companies and a lot of different products that I love and I enjoy and I'm not trying to compete with. It was specifically, I could not find three world class supplements that specifically helped me in these areas. So we've got HPX Optimize, which is a mental focus and energy product for your brain health. Then we've got Essentials, which is a functional multivitamin which we've basically enhanced for longevity, for joint health and for vitality and digestion. But what we did, instead of like making a multivitamin where they sprinkled a million different things in there that actually have no effect, we put in dosages here that you'll be amazed by. And then finally we've got HPX Organic Boost, which is the energy drink mix that I take because it's 100% organic. Organic. It's actually delicious too, I have to tell you that. So go check it out. Hpxwellness.com, everything you need to know is right there. And if you've ever wanted to know how to reach the high performance experience in terms of your biology and physiology, these products can really support you. Go to hpxwellness.com and without further ado, onto today's episode.
The greatest secret of couples married 40 years or longer still reporting to be happy. The number one thing they said was respect. Number two is communication. And respect is a difficult one because, listen, that last Time you were condescending with your spouse, that wasn't respect. The last time you judged their feelings as stupid, that wasn't respect. The last time you interrupted them when they were really trying to share something or explain something, that was not respect. That last time you said you would do something, but you didn't do it. That wasn't respect. We break respect in these subtle little ways so often. So here's a simple scoring mechanism. And again, this might be a punch in the gut for some, but it's so helpful. One to ten. One, you have not been demonstrating respect actively and consciously. All 10. You actually think about it. How can I demonstrate respect to this person? And you think about it actively and consciously.
That's a 10. That's like, wow, you're amazing. Okay.
One, you don't even think about it. You're just going through the motions or being disrespectful. 10. It's like, on your agenda to demonstrate respect.
I'll give you an example.
You know, sometimes my wife and I will go out and we'll see other. We'll be with a couple or we'll see other people, and I make it a goal. I literally make demonstrating respect to my wife and of my wife a goal. So as we go to sit down, I'm like, okay, we're all together as friends or we're meeting these two people. I'll say, I want them to know that I respect my wife. So I will say things to her or give a level of appreciation to her verbally that people hear, and they're like, wow, he really loves his wife. But I'll often use the word literally with her respect. Honey, I respect how hard you have worked to make an amazing relationship with us. And I'll say that to her in front of other people. Honey, I respect how hard you work. Honey, I respect how caring you are. Honey, I respect and appreciate all the help you give. Honey, I respect how brave you are. I respect how courageous you are. I respect how giving you are. I respect how thoughtful you are.
You're the most thoughtful person.
Write down the five most important people in your life, or 10 or 15, however you want. Write down the most important people in your life and score yourself. Have you been demonstrating respect? One is no. 10 is yes. But then what I love you do is just scratch out real fast. Just write what's something you do respect about them that you could communicate and tell them. That's what I mean by that, like demonstrating respect. I didn't ask you to have respect of them. I said, demonstrate it to them. Demonstrate your respect for other people. Demonstrate. I tell myself this before almost every major meeting I have. I say, respect the people in this room. Respect the people in this room. Something my dad taught me. Respect other people. So I try to actually verbalize it. I try to communicate it. I try to do things that show it. And if you were one of my friends and you knew me, none of my friends or none of my family questions whether or not I respect them. Everyone knows it. If you're in my inner circle and I have respect, you know it. You know it. Now, here's the issue. The funny thing is this new generation, and when I say new generation, I mean people alive today. I don't mean millennials or generation X or Y or whatever. I mean, if you're alive today, respect is not a word that's actually used that often. People prefer other words that are easier. And that's nice. And yet that's why there's no depth in the relationship. You know, there's lots of other things that we could say that we want. You know, even. Oh, look, look, even Odile said. She said, I like, I appreciate better than I respect. I understand that, and that's a good thing. But respect is something that they need demonstrated and said all people. Like, I understand that that might be your approach. Like, I like, appreciate. But appreciation is just one form of respect. And I think that we need to put that word back in front of us again. We need to make it a goal. Make that a goal.
Hey, it's Brendan. I'm bopping in here real fast for you, to urge you to go to hpxwellness.com and check out our products to help you get more of that mental focus and.
And energy.
You need to stay at your best, to deliver with excellence, to feel, like, vibrant again. Because I know we all struggle with mental fatigue and mental focus. We all sometimes get tired, and sometimes we're worried about our overall health. And so I created three specific products to help you with that. Go to HPX wellness.com, check out our nutrition line, and let's get you to High performance baby and HPX wellness.com.
So maybe something. What could you do for your spouse or someone that you love to show your respect for them or to explain to them that you respect their work, their effort, their values, their heart, their commitment. My wife, she knows I respect her, like, more than any other person alive. There's no question. There's no lack of respect ever in our relationship, even when we have Fights. And we're gonna talk about that later. Because the number one way to quickly make a conflict be worse is do.
Something so that the other person feels.
Like you don't respect them. When respect is gone, there's almost nothing else you can do. You can placate, you can say nice things, you can write them a gratitude note. But if they don't feel respected, mmm, that's trouble. So Randy's asking, how do you demonstrate respect to your spouse? First, you speak respectfully of your spouse to other people in a way that when your spouse can see it, like, literally say the words. I really respect my wife's heart, her giving, her thoughtfulness, her care. Like, say the words. I respect this person for these reasons.
And say it around other people.
So the person's like, wow, that was.
So nice of you.
That was so kind of. You also know how your partner feels disrespected. I'll give an example here, because it's different, right? The way I feel disrespected is not the same way my wife feels disrespected, Right? For me, I feel disrespected. If I am sharing something, I'm right in the middle of, like, passionate sharing, and someone interrupts something and they interrupt, and it's something that's kind of unrelated, and it's not, like, in line with what I'm sharing about passionately. So I feel interrupted and kind of like from a tangent, I feel disrespected. Now, I know many of you gonna say, brendan, take it easy, man. You don't feel disrespected about that. But that's my immediate impulse. It doesn't mean I freak out about it or go crazy.
I'm just saying that to me, it's.
Not a show of respect. Show respect is just cheering it on or jumping in the conversation or aligning with it and like, creating something together. Now, for Denise, she's. I mean, that's not a big deal to her. She's happy to jump in in any conversation. So we have different ways. Another way of respect, as I said before, is absolutely making sure that if you say you're going to do it, you do it. That is integrity. That is congruence. I'm defining here as respect to your partner. If you promised your partner something, show up, said you're going to do it, do it, promise to be there at that time, get there on that time. It's not that we don't all struggle with those things, but you being congruent with what you promise is a real big thing, right? Someone asked, how do you get respect back if you feel that it's been lost? You start number one by honoring your commitments. If you say you're going to like, the way to get someone's respect back is be kind and thoughtful towards them and do what you say you're going to do. That's how you get it back, how you win respect from another person. You do what you say you're going to do. You show up. When you say you're going to show up and you're generous, kind, or thoughtful towards them, they will feel respected. Also, the way that people feel respected is to be heard. So learning to reflect back what they are saying to you accurately. And I really work on this one, it's like learning to like, if Denise says something, I listen to the words.
With precision of what she says and.
I reflect those words back. Not my words, not my take what, what she said. Because when people feel, that's big. When people feel like you say, oh yeah, he heard what I said, they feel respected.
So you got to work on that one too.
And listening to other people, being thoughtful towards other people, doing what you say, all those things are so obvious. And that's why I say make demonstrating respect the goal. All right.
Hey, it's Brandon. I hope you enjoyed that episode and I hope it helped you reach another level of high performance in your life, whether it's just a shift in your mindset or shift in your habits or a shift in your intention for the day. I really honor you for listening to the Brendon show and I'm deeply thankful. So could you do me a favor? Could you just go onto itunes or Apple podcasts and rate and review this episode or any of our episodes and also while you're there to help me, just download the last five episodes too onto your phone. Because you know, Apple really cares about the downloads and the rating and reviews and I've never really asked for that in six years of podcasting. And finally my friends convinced me to ask you to do that for me. I've never asked anything with my podcast community ever, but I'd really, really appreciate if you could do that. Also, if you would like some more in depth training, please don't forget that every single month I go live for two hours and teach new and original personal development research new frameworks to my entire virtual community in our HPX coaching program. And you can just go to hpxcoaching.com that's hpxcoaching.com to learn all about the different options there. But listen, I'm live two hours every single month with literally thousands of high achievers from around the world who tune in to get these new frameworks for reaching high performance in their life. Sometimes we talk about relational, sometimes we talk about breaking bad habits. Sometimes we talk about achieving another level of confidence or discipline or goal attainment. But we are there every single month and I'd love for you to join us. Just go to hpxcoaching.com to see all of your options and really join us. Dedicate yourself to personal mastery. Dedicate yourself to this journey. Not just once in a while with an episode here or there or a book there, but literally a program that could change your Life. It's called HPX Coaching. And you can go to hpxcoaching.com until next time, my friends, please remember every single day you can choose to be average or ordinary or just kind of go through the motions, or you can be more intentional, more disciplined, more excellence driven what you do because you know you need to serve those you love and those that you lead. You can choose to be extraordinary. So my friends, go out there today and be extraordinary.