The Power of Identity

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Hey, my friends, it's Brandon Burchard and welcome to a special episode of the Brendon Show. Hey, I'm Brendon Burchard and I'm honored to be your high performance coach today. With this episode, I've spent the last 20 years studying human behavior change and writing, coaching and training literally at the top levels on the topics of motivation, focus, productivity, confidence and more. My goal, inspired by my own personal journey, is to help you and my audience live love and matter. Which means to feel more vibrant, more connected and and more fulfilled in every area of your life. That's what we're doing today. If you liked today's episode, grab a screenshot and share it on Instagram. Just tag me Enonbruchard so I can see you and give you a shout out or a hello. And if you want to go to another level of personal development in your life this month, be sure to join me live every month in my coaching program. Just visit HPXCoaching to get signed up. I teach a brand new personal development session every single month. Meaning it's like a personal development seminar for you. Live every single month on the first of the month and then after I teach that for about 75 minutes, then we do live breakouts where you get to meet new people, network with people, set your monthly goals and establish real accountability for your growth. Listen, you know that expert guidance and real consistency and an inspiring community is critical to your growth. So join me this month on the 1st. Just go to hpxcoaching.com that's hpxcoaching.com it's time to level up, my friend. It's time to take your year back. It's time to find that focus and that confidence and that vibrancy and that vibe. Again, go to hpxcoaching.com and and let me be your coach into fuller levels of high performance in every area of your life. Now, without further ado, let's jump in to today's episode.

I'd like to talk about this concept I call identity themes. It's that, you know, we all have an identity about who we are and what's possible for us. And sometimes we struggle though, to figure out how do I need to look at myself and my life so I can reach that next level. So what I found is there's six primary themes that run through all of our lives and our identity that really.

Shapes who we are today.

And if we can look at each of these six areas and discover how.

Have you been viewing yourself as a.

Person, then we might be able to change it so that it will help you progress even faster in life. The first identity theme that can really move the needle for you is the identity theme of I'm deserving. Do you feel deserving of love? Do you feel deserving of abundance? Do you feel deserving of joy? Do you feel like you deserve to be happy? I know those are basic questions, but I can share with you. So many people don't, but they've never really thought about. They've never seen, like, gosh, so many parts of my life, I didn't feel like I deserved anything good, so I never worked towards anything good. So many parts of my life, I didn't feel like I was adequate or worthy. So I never put myself out there and tried new things. And if there's ever a point in your life where you decide, you know what, I do deserve, that I deserve some good things in my life, I hope you'll do it now. Some people, they develop that as a mantra. You know, they literally say, you know what? I deserve happiness now. I deserve joy now. I deserve to feel better now. And when you can say that I deserve something, you're sort of calling it from the universe. Your phone honing it in the universe is saying, oh, wait, wait, hey, she's ready. As soon as you make that turn in your identity, I'm deserving, things open up for you. The second area that people really struggle with and I think can really be the changing day in your life is I'm ready. I'm ready to take this next action. I'm ready for the transition. I'm ready for the good things in my life right now. Are you ready and are you committed to that? You know, I've always. I work with a lot of Olympians and. And a lot of the time when you're doing their conditioning, their mental conditioning for it, when you get them on the line, like a sprinter, as an example, like, I'll get an Olympic class sprinter on the line, and I'll sit down, I'll be talking to him about what he's about to go do. And the ones who feel ready, boom.

They'Re like a bolt.

They're out of there. The ones who are like, you know what? I didn't train enough. You know, I should have done this.

I should have done that.

I'm not really ready. They always lose the race. The person who believes they're ready wins the race. Next. Do you feel capable in your identity throughout your life? Have you felt capable? Like, I Got this. Like you had the competency and the confidence to do something. Really think about it. If you thought about the whole span of your life, have you thought, I got this, I can figure this out. And ultimately, capability, it's just a mental contraption. You just decide one day like, okay.

I don't know how it might turn out, but I know I'm going to.

Work towards making it turn out positive. I know I'm going to figure it out and frankly, do the work. If you don't feel capable, I say, you know what, go study. You know, I don't feel capable. Go interview people to figure out how they did. I don't feel capable. Read books on that topic. It's okay if you don't feel capable. Do the work to become capable.

Hey, it's Brendan and I want to jump in the middle of this episode here real quick and tell you about something I'm really excited about and something that answers a question that many of you have for me all the time, which is, Brendan, where do you get this crazy focus and energy in your life? And the truth is I've developed a supplement line that really helps me do that. And frankly, I needed to. I don't know about you, but sometimes when you're trying to achieve big things, a lot of stress comes along. And as you're trying to achieve bigger things, you need to be on your A game more often. You need to be mentally sharp, you need to be mentally prepared. You need to be mentally energized and productive. And not once in a while, but like every day you have to be on. And sometimes guzzling more coffee isn't going to do it. You have to use what we call nootropics, which are, you know, basically supplements that help optimize your brain. And yes, we have a product for exactly that. It's called HPX Optimized and it is our most popular product. And you can get it. It's back in stock@HPX wellness.com that's HPX wellness.com you'll find HPX optimized for your mental focus and energy there. You'll also find my favorite powdered energy drink that we created, this 100% organic and vegan. And you'll find my essentials, which is my daily multi that I take, that covers my energy, that covers my longevity, that covers my immunity, that covers my brain and body health that I absolutely love. And you will feel the difference. Go to hpxwellness.com right now, hpx wellness.com.

The next one is as you're marching towards all of this, can you have an identity that is open? Are you open to learning? What's the next level opening for you? I'm going to open my mind again.

To my spouse, not believe I know.

What they're going to do. I'm going to open my mind to see who they really are and what they really want now, not what happened last month or four months ago. I'm going to be open in this moment. Presence comes from an openness and awareness and a mindfulness to this moment. So as you open your presence, you open to the world. Another identity theme is persistence. Do you feel like you've been a persistent person throughout your life? And again, it's okay if you haven't any of these. It's okay if I'm going through these and you're like, geez, Bren, I'm kind of. I've been off my game for a couple years. That's okay. That's why we're here. We're here to do the work, to.

Start the new identity, to start the.

New habits and start the new desires of your life, to move forward. So it's okay if you haven't, but if you have been persistent, you know that those who are persistent, they get all the rewards of life.

It's so easy to give up, but.

You need to persist through the rejection, the turmoil, the chaos, the fear. If you just keep going, you'll develop those skills, you'll develop those capabilities, and you'll develop the identity that says, I got this too, and then the last one. And I've never seen an identity theme that's so powerful in people's lives ever. When I think about the most successful and the most fulfilled, the most joyous, happy people, I know they have this identity theme and they work on it a lot. And their identity theme is that they see themselves as a role model. They see themselves as a role model for their kids. They see themselves as a role model for their neighbors. They see themselves as a role model in the community. And. And so they end up having usually more virtue or more values that are demonstrated to people. They have a different level of character. And those who want to be a role model, they end up being those who get promoted. They end up being those ones who think about the things they're communicating to their kids. They're the ones who, when, you know, everyone's volunteering, they kind of gather around that person because that person ends up being a little bit more of the leader because they had that intention to Say, I want to be attentive to my behaviors and my energy and how that is coming across to other people because I want to be a good person for them. And so if you haven't had that identity theme for a while, this is a great time to take that in. Think about the habits you've had in your life that are good and that are bad and really think about how they have affected your life and who you view yourself as today. So, for example, a habit you might have had in the past, you might say, well, Brendan, you know, I smoke. Okay, well, how has that affected your identity and how you feel about yourself now? Maybe you say, well, you know, I feel like because I smoke, I'm not a healthy person. I can't be healthy. Maybe that's true for you. And if that is, you should know that. See, all our habits really affect us. Our routines, the things that we continually do, they affect how we view ourselves. And all of them stack up to either we're proud of ourselves or we're not. We're confident or we're not, we're sad or we're happy. So I'd love for you to just take some time to figure out, well, what are the main habits of your life that has really shaped your identity, that is how you feel about yourself? So some of these habits could be things like, well, my habit is I run every Monday, Wednesday, and Friday. I'm a jogger. And so that makes me feel very healthy. Right. Or we might move into your relationships. Because, you see, we have habits in all different parts of our lives. We have habits in our health. We have habits in our relationships.

We have habits in our career.

We have habits in our spirituality, all the areas we spoke about earlier. And those habits are either setting us up to win and feel good about ourselves, or they're making us feel worse about ourselves. So take the time. Write down what are your positive and negative habits, and then write down, write down what could be more empowering habits for you. All right?

Hey, my friend. I hope you enjoyed today's episode. If you're ready to go to another level, don't Forget, go to hpxcoaching.com Let me be your coach. Let me spend the first of each month with you, giving you a personal development seminar. Let me help you get unstuck, break through your emotional blocks, Find your real clarity, your real passion, your real purpose. Find and implement the habits that you know you need to implement. Change your life by getting a coach, getting some expert guidance. Listen, you got as far as you could get. You're here, you've achieved so much in your life. But to go to another level requires another level of mindset, another level of discipline, another level of direction and community and consistency. And that is what my coaching program is all about. So go to HPXcoaching and listen, if you're ready to go to a whole other level, I'm hiring. Please go to brendan.com forward/hiring for our open roles. I got a big secret project that we are rolling out and you'll only find information that@Brendan.com forward slash hiring. We've got, I don't know, 10 or 12 open positions there. If you ever want to work with me, if you want me to, to be your leader, you wanted me to literally employ you and help you grow in your career and do what we do. Serving this mission of helping people around the world achieve their dreams faster, helping them improve their lives. We live every day as a team to do that. And we are currently hiring. We're building out a new product and we need some people to help us do that. Brendan, if you don't know how to spell my name, don't even think about it. We're looking for people who are pros. If you're interested in internship with me, don't go there. We're not hiring interns. If you're interested in starting your career with me, don't go there. We are an A team here. We've got people who are really experienced. So if you're new to personal development or you're new to marketing, you're probably not going to be the person we're looking for. We're looking for people with at least three years of professional experience in a lot of different roles because we take.

This role very seriously.

We get to change lives and millions of them every single day. That's the work. So we're looking for real pros, top of your game, ready to come on to an organization that reaches just as many people in the world as any other personal development influencer or trainer on the planet. And we'd be excited to have you join us in a big new initiative we're rolling out for the beginning of the year. I can't even tell you any more about that. Go to brendon.com hiring if you'd like to work with us. And if you just want to go to another level and have me as your coach, not your Boss, go to hpxcoaching.com so I can give you a brand new personal development session. This month to help you set your goals, get on track, get unstuck and achieve your ultimate difference. Go to hboxcoaching.com for that. Thanks again for listening to the Brendon Show. You all mean so much to me. I have so much coming out in the next couple months for you here that's going to be unique and special and I know you're going to love it. So keep your head up. I know it's been a hard year. Please remember, as always, you are stronger than you think and the future holds good things for you.

Sam.