The Stunning Costs of Distraction

Welcome to the charged life. This is Brandon Burchard. Why don't people succeed? Good question. Right? You know what's so funny to me is that how many people in the world often say, well, because they're dumb or lazy. You know, they're like, so discounting of humanity and they're so, like, negative against people. Most people are not dumb and they are not lazy. In fact, matter of fact, they're incredibly smart. Incredibly intelligent, and they're incredibly busy. You know, really, it's not that they're lazy, they're really busy. But here's the difference. They're smart. Yes. But sometimes they're smart and intelligent at completely meaningless things. You know, we have all these people who know dozens and dozens of batting averages or the names of celebrity babies or, you know, the latest new little trinket or item for sale or, you know, the latest headline in the news, and yet they know nothing that is relevant to their ability to really progress and contribute in their lives. You know, they know lots of stuff. They are smart. They are intelligent, but smart and intelligent at what they're misaiming their potential they're giving. They're so distracted by things that are meaningless and insignificant that they're not meaningfully and significantly getting ahead. And it's not that they are lazy. I mean, they're busy. I mean, but what are they busy doing? They're busy multitasking on a bunch of things that might also be meaningless, but they're so busy doing what exactly? You know, sometimes our busy work is not our life's work. You know, we're doing all these activities, but, you know, activity disjointed from strategy and purpose is just distraction. And there's nothing that costs us more in our lives over the long term than. Than distractions, if you really think about it. Because think about this. We've run these numbers at High Performance Academy before. It's unbelievable. Right? Most Americans. Did you know this? Most Americans are watching four hours of television per day of TV per day. That doesn't mean that television is on four hours a day. It means they are watching it four hours a day. You take those four hours over the average adult lifespan, from the time they start watching over the average adult lifespan, that equates to 13 years. 24. Seven in front of the boob tube. Yeah. Over a decade of people's lives, 24,7 is being spent in front of the box. And you think about that for just a second, and you think about, oh, my gosh, that's 13 years of lost Life, you know, because every major study ever done on television and the consumer's experience with television doesn't report happiness, doesn't report real engagement or joy. It reports a, a low level of stress. You know, you don't think those advertisements aren't stressing you out. You don't think that that, that conflict that you want isn't impacting your soul in some way or another. It's like, I'm not an anti TV guy. I love it. You know, you're watching this. Thank you. Right. There are some things we could watch that add value. I have no question about that. But most folks are just watching four hours, and they're watching four hours because they can't think of anything else to do. Or they have wasted their day working so hard towards things that really don't matter to them that they feel so emotionally wasted they got to check out and watch some tv. But check this out. If somebody watches four hours of television a day over the adult lifespan, that's 13 years across the average adult lifespan. 13 years, 24, 7. If you took that input into the regular economy at a regular salary, that person now has lost, because remember, they're awake, they're watching. They've lost salary, salary potential of nearly $1 million. You know, an average investment rate over those same amount of years, that same amount of money could equate to somewhere around $2 million. So they've lost 13 years of their life, 13 years away from their real ability to connect and love other people, to really creatively express themselves and to contribute to society. They've lost a million dollars in salary potential and 2 million all in investment potential. And for what? For what? So the cost of distraction is immense. And most people aren't distracted because they're dumb or they're lazy. It's because they are frankly focused on the wrong things, on things that are not moving the needle for them. Now, some people say, well, Brendan, you don't understand. I don't watch TV for four hours a day. I. I know, but I bet you're distracted for four hours a day. Maybe television isn't your drug. Maybe it's the Internet. Maybe it's Facebook. Maybe it's silly little things that just don't add anything. And I'm not Mr. Productive in which every hour has to be scheduled towards the most amazing activity. I'm not one of those type A, super achievement guys just for the sake of achievement or power. I'm about living a fully engaged life, a life that has meaning and depth to it. A Life that, you know, has a sense that each of our experiences actually really do matter. And there's zest and joy and sugar to that, you know, and it's hard to have if you're suffering from, you know, browser blackout for four or five hours a day. And that's what happens to people. Browser blackout. You know, they just wake up four hours, they click a little blue link, and then four hours later, they wake up and they're like, whoa, what happened to me? They don't understand. They're like, am I still dressed? They have no idea what happened to them. It was like someone slipped them a drink. They're like, what just happened to me? Or nowadays, it's like app amnesia, you know, Nowadays it's like they look at an app on their mobile device, and then they play with a bunch of apps, and then four hours go by. Or throughout the day in their little moments when they have some spare time, instead of sitting and thinking, what is it I really want to be about right now? What is it I should be focused on right now to move my life forward or to deepen this relationship? What do they do? They check out, you know, and people tell this lie now. They're like, oh, you don't understand. Hold on, Brendan. I have to check in. You know, we all feel like we have to check into our inbox constantly, check into our Twitter stream, check into the Facebook stream, check into the Tumblr stream, check into some stream. We're all checking into some stream over here that we've checked out of the stream of now, of being present and alive in this moment, of. Of sensing our lives again. You know, if you are constantly checking into other people's agendas, you're checking out of your life's purpose. So let's find a way today to just make a decision for yourself, to say, you know what? I'm not gonna be so distracted anymore. I'm gonna be more purposeful about my days and my activities. Not just so I can be successful or achieve, but so I can feel again, so I can feel that sense of aliveness, progress, and fulfillment in life. And we can only have that if we give our real presence to it, if we really focus on it, if we really allow the depth and the magic of this hour, of this moment to enliven us. We deserve that. That's living the charged life. That's being a person of meaning and significance. That's being somebody who knows that this life, that these moments, that this very hour is precious. It is a gift, honor. It use it. Enjoy it. Hey everyone, it's Brendan. Did you like this episode? Be sure to subscribe to the next one and tell a friend about us. If you want free books and world class training on motivation and high performance, visit me@Brendon Burchard.com and enter your name and email for our newsletter list. Until next time. Stay charged and go out there every day of your life and live fully, love openly and make your difference today. Sa.