Brian HoppeBoard-Level Advisor to MSP CEOs, Brian Hoppe Coaching · Board-Level Advisor to MSP CEOs at Brian Hoppe Coaching

AI Is a Force Multiplier for MSPs

10 Aug 2026 · 1 min

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0:45

In this monologue, the speaker argues that artificial intelligence will not replace human jobs but will act as a force multiplier, dramatically increasing productivity for managed service providers (MSPs). He illustrates the concept with concrete examples: a sales representative could double the number of calls made, a business development representative could double the number of proposals generated, and an AI‑driven agent can automatically scan vendor invoices (from Kaseya, Kentwise, Pax8, Duo, etc.) against a customer’s ConnectWise agreement to flag discrepancies such as incorrect user counts or pricing errors. These small, automated interventions are presented as ways AI can “move the needle” for MSPs without eliminating roles.

Chapters

I think AI is going to be huge. I don't think it's going to replace jobs. I don't think that's the case, right? I think it's going to make people— it's like a force multiplier. So instead of the sales guy making 1,500 calls, he can make 3,000 calls or whatever. Instead of the BDR being able to put 10 proposals out there, maybe he can put 20 proposals out there. Instead of our simple vendor reconciliation of vendor invoices for us, you know, our Kaseya, our Kentwise, Pax8, Duo, all these invoices come in. We built an AI agent that That scans them all, looks at our ConnectWise agreement for the customer and says, oh geez, you might want to look at that. It looks like they have too many users under their Microsoft subscription, or you never set up a separate one for these guys. It looks like Kaseya is charging you for $30 when it should be $50 or whatever the number is. Yeah. So little things like that, I feel like AI is going to just move the needle for people.