Brian Hoppe meets one-on-one with about 25 MSP owners monthly, work AI can't replace. He uses AI to automate routine tasks, freeing him to be more present and creative with clients. AI's real value is clearing space for the human work that matters most.
I meet with 25 MSP owners one-on-one every month, multiple times every month. And so like, actually, like my highest and best use is talking with people. So like, obviously there's no AI me that's going to, you know, have good, have those conversations. Right. Lessons. Yeah. But all that to say, it's like, if I can, and I have been able to automate away a lot of things that were kind of annoyances, and that has allowed me to be more present and more grounded and to do some thinking outside of the box and produce things that are of value to my clients. And so also to your point, it's like, oh yeah, like actually freeing up that bandwidth, it allows you to be more creative and to do new things. I think that's going to be a big piece of the leverage that we end up seeing out of AI.
