MSPs often use free assessments to generate leads, but they mostly attract tire-kickers with no real intent to buy. Neither speaker has seen a free assessment actually close a deal.
There's always pushback every time I introduce this concept with a client of mine or really many MSPs because it's like, hey, the way that we attract potential clients is with free assessments. And I'm like, I don't know. I haven't ever met a client that was like, free assessment. What? Oh my gosh. Come, you know, like it's not a super value add. It's not usually what wins you the opportunity to talk to the client.
Yeah. So basically you just attract tire kickers with that. Like, cause I've done, I've done that too. I've done the free assessment thing and I don't think I maybe, I I don't think I closed any deals off of that. Or if I did, I wish I didn't.
Yeah, yeah, yeah. Those are the ones we actually didn't want.
Yeah. You know, how you attract them is, is talking about their pain points and talking about their business like you actually know what you're talking about.
