MSPs build strong COI relationships by accepting that people act from self-interest, then feeding that by helping first. Make deposits into the relationship before asking for anything back. Treat it as a symbiotic partnership where both sides gain.
So it's like people in general are selfish. They think about themselves first, right? So if you want a good COI and people are generally selfish, it's how do you feed that selfishness? It's like, help them. If you help them, it will help you in return. So it's like one of those, it's a giver's gain type thing of like, hey, I can't, can't be the person that just makes withdrawals. I have to make deposits into this relationship as well and helping them get into accounts. Mm-hmm. So it's like one of those that you, it, it's a symbiotic relationship.
