Brian HoppeBoard-Level Advisor to MSP CEOs, Brian Hoppe Coaching · Board-Level Advisor to MSP CEOs at Brian Hoppe Coaching

MSP Growth Starts With This Question

15 Jun 2026 · 1 min

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In this brief segment, speaker Brian Hoppe introduces the "5‑question clarity" framework, a coaching tool for aligning employees with company objectives. He enumerates the five essential questions every employee should be able to answer: (1) What are we trying to accomplish? (2) Where do I fit in? (3) What are my boundaries and resources? (4) What’s in it for me (compensation)? and (5) How am I doing? Hoppe argues that most organizations fail to clearly articulate the first question—overall purpose—and especially neglect the fifth question—performance feedback—leaving employees uncertain about their impact and growth. He links this lack of clarity to stagnant company growth, suggesting that answering these questions is foundational for MSP expansion and employee engagement.

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Literally everybody in every company wants to know the answer to 5 questions. And my first coach taught me this. He called it 5-question clarity. First one is, what are we trying to accomplish? And if they don't know that, it's like, well, okay. Second question is, where do I fit in? Third question is, what are my boundaries and resources? Fourth question is, what's in it for me? What's my comp? That kind of a thing. And the fifth question, which a lot of companies don't do a good job of, is how am I doing? Most employees in your company, if I ask them, how do you know you're doing a good job? They'll say, well, I still have a job. I guess, I guess I'm doing doing okay, right? And so like, but that all points back to the first question, which is what are we trying to accomplish? Most people in most companies don't have an answer to that question. And, you know, we're trying to grow, like, that's probably about as good as it's going to get.