Brian Hoppe argues MSP owners must separate their identity from their business to scale past $10 million in revenue. Founders who treat the company as an extension of themselves become a bottleneck, unable to delegate or step back. He uses a car analogy: you drive a car, you don't become it, so you shouldn't become your business either.
It's a requirement for the identity of the owner to change as the company scales. And especially, you know, at those big inflection points and especially going beyond $10 million, because what we, we tend to do is we tend to look at it as our baby or that kind of a thing. And I kind of use the analogy of, you know, when you're driving, right? Like if you, you actually take on the identity of the car. So like if you're driving down the road and somebody cuts you off, well, they cut me off. If somebody almost hits you, you say they almost hit me. If you're going to find a parking spot, I can't fit in that parking spot, right? It's not you, it's the car. But But you take on the identity of a car. But then once you get out of the car, and if you got in an accident or something like that, you'd be like, oh, my car is totaled. You don't say I'm totaled, you say my car's totaled, right? So you dissociate from that identity. And I think that's a requirement in some ways in order for owners to do things like shed being the bottleneck of the company.
